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Business - Expert Roundups - Marketing

14 Ways Generative AI Will Change the Way We Work

Machine-generated content is already transforming the way we work. We are moving past the stage where humans execute on ideas, to a future where humans will provide the ideas that machines execute on. Generative AI will completely transform the way we live and work over the next 10 years. To get ahead of the curve, we asked a panel of experts for their opinions on the benefits of AI generated content and other outputs of machine learning. Here’s what they had to say.

Get Your Creativity Flowing With AI

Erin Sullivan, Digital Brand Manager, University of Advancing Technology
Erin Sullivan, Digital Brand Manager, University of Advancing Technology

One of the biggest misconceptions about AI is that it will steal jobs away from people. However, AI is not here to steal our jobs; it’s here to help us unleash our creative potential. It’s a collaboration, not a competition. 

Personally, the main way I see generative AI changing the way we work is by assisting us through creative or writer’s block. While AI can never replace human creativity, it can assist us with generating new ideas, optimizing designs, and speeding up workflows. It’s solving a problem nearly everyone experiences—mental blocks.

This collaboration boosts productivity and creativity, ultimately leading to more output. Instead of feeling stuck for hours, sometimes days, we can use AI to help us see something from a new angle. 

Utilizing AI in our everyday routine will keep us on top of trends, keep our productivity high, and lessen the feeling of burnout. Instead of always reinventing the wheel, AI can help us easily update our original ideas into something new.

Erin Sullivan, Digital Brand Manager, University of Advancing Technology

Implementing Smart Logistics

Kenny Kline, President and Financial Lead, BarBend
Kenny Kline, President and Financial Lead, BarBend

By optimizing supply chain procedures, generative AI can improve logistics. AI can evaluate data from sensors and other sources to find areas in the supply chain where improvements can be made, such as lowering inventory prices or shortening delivery times. 

Businesses that can analyze data in real-time can respond swiftly to changes in demand or supply chain problems, lowering the risk of delays or stockouts. Moreover, generative AI can optimize route and delivery schedules, lowering transportation costs and increasing delivery efficiency. Businesses can improve customer satisfaction while lowering operational expenses by streamlining their supply chains.

Kenny Kline, President and Financial Lead, BarBend

Democratizing App Development

Gordana Sretenovic, Co-founder, Workello
Gordana Sretenovic, Co-founder, Workello

With the recent release of ChatGPT 4, we see people can program various apps much quicker than before. This is great news for aspiring tech entrepreneurs from low-income countries that may not have the starting capital to invest in developers or product owners. 

With generative AI, they can generate code quickly, develop new software more easily, and get their product in front of a large market so they can make enough to hire actual dev teams, and marketers to promote their product, as well as customer success managers to help manage their customers.

Gordana Sretenovic, Co-founder, Workello

Generating Less Work for Us Real People

Alex Mastin, CEO and Founder, Home Grounds
Alex Mastin, CEO and Founder, Home Grounds

For e-commerce, our niche, Generative AI will revolutionize how we work and use our customer data within the next decade. 

E-commerce websites can generate more personalized content for their customers; by using deep learning and NLP, it takes out a lot of guesswork and educated guesses. Using cold, hard, factual data to help us make accurate marketing predictions and profile our customers more closely. 

This will come into play by helping with better product recommendations, reviews, and targeted content. Allowing us to work more on the human side of the business, like building better relationships with our customers, providing customer service, and being more interactive. 

Automating tasks such as customer segmentation, data analysis, and product categorization will save us time and resources, which can focus on more strategic, nuanced initiatives.

Alex Mastin, CEO and Founder, Home Grounds

Creating More Autonomous Vehicles

Kyle Bassett, Chief Operating Officer, Altitude Control
Kyle Bassett, Chief Operating Officer, Altitude Control

I believe generative AI has the potential to transform the transportation business by enabling the creation of self-driving cars. AI can analyze data from sensors and other sources to deliver real-time insights about road conditions and other driving-related aspects. 

Autonomous vehicles, with their ability to make judgments in real-time, have the potential to increase road safety and efficiency. AI can also optimize routes and schedules, lowering transportation costs and speeding up delivery. Generative AI has the potential to revolutionize the transportation industry by enabling the creation of self-driving automobiles.

Kyle Bassett, Chief Operating Officer, Altitude Control

Providing Hassle-Free Recruiting

Aiden Higgins, Senior Editor and Writer, The Broke Backpacker
Aiden Higgins, Senior Editor and Writer, The Broke Backpacker

I think that the biggest way that generative AI will affect work is regarding talent acquisition, and using AI may become the new standard. 

The ability of AI to automate early candidate interaction and assistance is one of its primary advantages in the recruiting process. It may be set up to respond to commonly requested questions regarding the position, the workplace environment, and the perks, freeing up HR staff from this time-consuming chore. 

The scheduling of interviews with candidates is another task that AI can automate. It can manage all correspondence with applicants, including invitations to interviews, confirmation of interview schedules, and reminders. Moreover, ChatGPT may carry out preliminary applicant screening and evaluations, including aptitude and personality tests. This saves HR staff members a significant amount of time, allowing them to concentrate on other crucial activities.

Aiden Higgins, Senior Editor and Writer, The Broke Backpacker

Taking on Many Menial Tasks

Shane McEvoy, MD, Flycast Media
Shane McEvoy, MD, Flycast Media

Having worked in digital marketing for many years, I know generative AI will revolutionize our work over the next decade. With AI becoming more advanced and sophisticated, we will see a significant shift in how businesses operate and communicate with their customers.

One way in which generative AI will change the way we work is by automating many tasks that are currently done manually. For example, content creation can be time-consuming and labor-intensive, but we can create high-quality content quickly and efficiently with generative AI. This will free up time for businesses to focus on more critical tasks, such as strategy and innovation.

Another way in which generative AI will change the way we work is by providing us with valuable insights into customer behavior and preferences. We can collect and analyze vast amounts of data, allowing us to make informed decisions about marketing strategies and product development.

Shane McEvoy, MD, Flycast Media

Automating Manufacturing

By automating production processes, generative AI has the potential to change the industry. AI can analyze data from sensors and other sources to optimize industrial processes, reducing waste and increasing efficiency. 

AI can also detect possible manufacturing flaws in real time, allowing businesses to intervene before they become serious issues. This can help organizations cut costs while also improving product quality.

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Significantly Boosting Productivity for Most Roles

Nick Zviadadze, Founder, MintSEO
Nick Zviadadze, Founder, MintSEO

One way that generative AI will change the way we work over the next 10 years is by enhancing human creativity and problem-solving capabilities. As generative AI becomes more sophisticated, it will generate ideas, designs, and solutions based on a set of inputs or requirements. 

This will allow professionals across various industries to collaborate with AI systems to rapidly generate new ideas, explore multiple solutions, and iterate on concepts more efficiently.

While we’re still far from AI completely automating certain jobs, within the next 10 years, it will certainly make design, content writing, and other tasks significantly easier.

Nick Zviadadze, Founder, MintSEO

Improving Predictive Analytics

Tiffany Hafler, Marketing Manager, FORTIS Medical Billing
Tiffany Hafler, Marketing Manager, FORTIS Medical Billing

Generative AI can improve predictive analytics by evaluating massive volumes of data and discovering patterns and trends. Businesses will make more informed judgments since they will have access to real-time data. 

AI can also forecast customer behavior, market trends, and other factors that influence business performance. This can assist organizations in anticipating market shifts and taking measures to capitalize on opportunities or reduce risks.

Tiffany Hafler, Marketing Manager, FORTIS Medical Billing

Personalizing Learning

Gerrid Smith, Communications Manager, Property Tax Loan Pros
Gerrid Smith, Communications Manager, Property Tax Loan Pros

Generative AI has the potential to improve education by offering students individualized learning experiences. AI can assess student data and develop content personalized to their specific learning needs and interests. Students can learn more effectively and efficiently if they are exposed to knowledge that is appropriate to their needs.

Generative AI can also provide real-time feedback to students, assisting them in identifying areas for improvement and making suggestions for improvement. This can help students achieve better academic results and have a more enjoyable learning experience.

Gerrid Smith, Communications Manager, Property Tax Loan Pros

Detecting and Preventing Fraud

Cindi Keller, Communications Coordinator, The Criminal Defense Firm
Cindi Keller, Communications Coordinator, The Criminal Defense Firm

By analyzing massive volumes of data and spotting questionable patterns, generative AI can improve fraud detection and prevention. AI can detect probable fraud by analyzing client transactions, user activity, and other data. 

Businesses that can detect fraudulent conduct in real-time can take action swiftly, preventing more fraud and lowering financial losses. Customers are more inclined to trust firms that take precautions to protect their financial information, which can boost customer trust and loyalty.

Cindi Keller, Communications Coordinator, The Criminal Defense Firm

Publishing More Content

Tim Allen, Director, Oberheiden P.C.
Tim Allen, Director, Oberheiden P.C.

By enabling businesses to generate content automatically, generative AI will transform content creation. AI-generated content can create social media posts, articles, and product descriptions, among other things. Companies can save time and money by not having to produce content from scratch. 

AI-generated content might provide a competitive advantage to enterprises. Companies that can swiftly develop high-quality content can keep up with the speed of content creation in today’s fast-paced digital environment.

Tim Allen, Director, Oberheiden P.C.

Enhancing Customer Experience With Personalization

Ben Lau, Founder, Featured
Ben Lau, Founder, Featured

Generative AI has the potential to significantly enhance the customer experience by providing personalized and customized services. Over the next 10 years, we can expect generative AI to revolutionize the way businesses interact with their customers. 

By analyzing vast amounts of customer data, generative AI algorithms will tailor products and services to individual customer preferences, resulting in a more personalized and seamless customer experience. This could include everything from customized product recommendations to personalized marketing campaigns, all designed to meet the unique needs and preferences of each individual customer. 

As generative AI continues to evolve and become more sophisticated, we can expect it to play an increasingly important role in shaping the way businesses interact with their customers, ultimately leading to higher levels of customer satisfaction and loyalty.

Ben Lau, Founder, Featured

I hope you enjoyed this expert roundup. As always, I do not necessarily agree with every opinion stated. This is a topic worthy of discussion and we should explore all potential positive and negative outcomes of generative AI in a free and open marketplace of ideas.