Television Appearances
Featured Magazines, Newspapers, Blogs, Radio & Podcasts
3/13/2023 Workers worried about a ‘looming recession’ pick up more side hustles (Yahoo Finance, Vera Gibbons) “There’s a cultural shift going on, and this shift toward multiple gigs is an indicator of what’s ahead as we get deeper into recession.”
1/16/2023 How to Outrank AI-Generated Content With Expertise, Authoritativeness and Trustworthiness (Entrepreneur) You can leverage Google EAT (now, EEAT) and other tactics to outrank AI-generated content, spammers and your competition.
1/3/2022 Offered a company buyout? How long should you think about it? (WTOP, Jeff Clabaugh) Interview regarding a Resume Builder study on voluntary separation. “Employees typically give companies two weeks. It should be the same for the employer.”
Listen to the audio here
12/29/2022 Episode 25: Mental health and success in crypto – Staying focused and dealing with burnout with the digital marketing advisor Dennis Consorte (Seasonal Tokens Podcast, Polar) Discussing crypto mining and investing, community-building and burnout.
11/15/2022 1 in 20 workers will quit if transparency laws reveal they are paid less than co-workers (Resume Builder)
11/15/2022 4 in 10 Asian Americans say affirmative action is racist (Intelligent.com) “The debate is over whether equity, rather than equality, is the best way to give historically marginalized groups better access to opportunities like higher education.”
10/30/2022 How to Become an Entrepreneur: Tips From Meal Prep on Fleek Founder Nick Quintero (Fee.org, Joshua Glawson) “One challenge with entrepreneurship is staying motivated after the initial excitement about an idea wears off.”
10/25/2022 Expert advice on landing the salary you want (Fast Company, Brett Farmiloe) “When people feel threatened, the natural response is to get defensive. So, framing a request for a salary increase in this way is unlikely to be persuasive and may work against you.”
10/17/2022 Level Up Your Publicity Campaign in Just a Few Steps With This Alternative Method (Entrepreneur) How can you get critical media placements amidst all the noise? One way is by crafting and promoting data stories. Here’s how to do it.
10/28/2022 Use data to tell stories that communicate complex information to a broad audience (YouGov, syndicated from Entrepreneur)
10/28/2022 50 Core Values Examples to Help You Build a Strong Company Culture (ClickUp, Leila Cruz) “Our core values of hope, community, empowerment, and transformation make this success much more likely to happen.”
10/17/2022 The RTO Battle: 9 in 10 Companies Will Fire Non-Compliers, While Half of Workers Say They’ll Quit if Forced (Digital.com) “You have to decide on your company culture, and weigh the risks and benefits of bringing people back to the office.”
10/5/2022 Quiet Firing Is the Passive-Aggressive Response to Quiet Quitting — Here’s Why It Fails (Entrepreneur) Don’t use tactics like constructive dismissal to pressure people into leaving your organization. Improve your company culture with these techniques instead.
10/4/2022 E-commerce CRO Agencies Guide: How to Win Clients Without Promising (Ridiculous) Uplifts (Convert.com) “When it comes to Conversion Rate Optimization (CRO), math can be very persuasive. Ask your e-commerce client to share some metrics including traffic volume, the current conversion rate, the average order value, and the average lifetime value of a customer. Plug these numbers into a spreadsheet with a few formulas. Then show them the effect of an increase in the conversion rate by a fraction of a percent, or the average order value by a few dollars.”
10/4/2022 How to Overcome Burnout If You’re Thinking of Quiet Quitting (The Frisky, Wendy Stokes) “If you’re feeling fatigued, irritable, and find yourself frequently missing deadlines or delivering work that’s below your own standards, you could be experiencing professional burnout.”
9/15/2022 How local governments are surveilling workers (daily dot, Camryn Garza) “Instead of measuring the hours that people work, it’s much more effective to measure the value they produce.”
9/9/2022 12 Decision-Making Strengths and Blind Spots from Startup Leaders (Startup Blogpost) Learn to apply empathy to data-driven business decisions.
9/8/2022 1 in 3 managers have responded to ‘quiet quitting’ with ‘quiet firing’ (Resume Builder) To find out how managers view quiet quitting, ResumeBuilder.com surveyed 1,000 managers with at least one direct report, in September.
9/1/2022 The 3 Cs of Content Creation That Will Make You Stand Out Online (Entrepreneur, Dennis Consorte) Create the ultimate link magnet to drive your domain authority and rank better.
8/24/2022 Traveling While Working Can Prevent Burnout. Here’s How to Do It Right. (Entrepreneur, Dennis Consorte) If you want to travel while working, your goal should be to maximize enjoyment while minimizing disruptions. Try these tips to plan your next workcation.
8/19/2022 Reverse Mentoring for Businesses (Hubspot/The Hustle, Saphia Lanier) “Start with a team meeting to brainstorm your core values and give younger members a platform to express their ideas. Tell them why their voice matters and ask open-ended questions that get people talking. Ask for stories and then draw conclusions as a group.”
8/15/2022 1 in 10 Workers Laid Off in 2022 Plan to Start Their Own Business (Digital.com) “The right connections will help you to get the right resources for your business, and will open doors to a new career if things don’t work out with your startup.”
7/12/2022 Beyond Crypto: The Tech Behind the Blockchain And How to Invest in It (Nasdaq, Ari Zoldan) “Pay attention to the utility of blockchain technology in new spaces. For example, Web 3.0 is a movement towards a decentralized web. I would take a hard look at companies that use blockchain technology to connect people in new ways.”
6/27/2022 Inflation may force 2 in 3 small businesses to close in 2022 (Digital.com) “Small businesses have struggled to survive two years of COVID lockdowns. Many of those that made it through are likely to be low on the resources and energy required to now survive the highest levels of inflation in 40 years.”
6/6/2022 12 Tips for Changing Marketing Careers (American Marketing Association, Colorado) “When you want to switch careers within marketing, start by leveraging your existing relationships.”
6/1/2022 17% of 2022 college grads run their own businesses; another 43% plan to follow suit (Intelligent.com) “The gig economy is booming, decentralization is entering every aspect of our lives, and in our mobile-first society, young people are wired for life on the go. Business ownership will enable this generation of workers to maintain flexibility while exploring their passions in ways they couldn’t previously.”
5/21/2022 A psychologist explains why negativity dominates your daily thoughts, and what to do about it (Fast Company, Merilee A. Kern) “The media sensationalizes stories to drive clicks and views. Negative people often project their negativity on the rest of us, too, both in person and over social media. When this happens, it’s best to focus on those things that are within your control to get the positive outcomes you want.”
5/2/2022 Are You For a Four Day Work Week? (WKHM) “The five-day work-week is a remnant of the industrial era.”
3/31/2022 Pain At The Pump: How Companies Are Helping Employees Offset Surging Gas Prices (Forbes, Emmy Lucas) Dennis Consorte, a small business consultant at review website Digital.com, says the record-high gas prices have taken the greatest toll on small businesses and lower-income workers, who “have the most barriers to success.”
3/29/2022 SMBs Lack Cyber Protection, Many Think They’re Too Small To Need It, Study Finds (MediaPost, Ray Schultz) Dennis Consorte says: “Customer data is valuable, and bad actors will stop at nothing to get it. In fact, they may target SMBs because they have less budget for protecting their customers’ information and are therefore softer targets.”
3/27/2022 Study: SMBs At Risk For Cyberattacks (Biz Report, Kristina Knight) “Companies of all sizes should take cybersecurity seriously,” said Dennis Consorte, a small business consultant.
3/22/2022 51% of small business admit to leaving customer data unsecure (Digital.com) “Customers trust companies more when there is transparency. If you are the victim of a cyberattack, you need to let your customers know promptly. Tell them what happened, what steps you will take to remedy the problem, and what they need to do to secure their logins, finances, and other personal information.”
3/15/2022 62% of Businesses Moving Toward a 4-Day Workweek (Digital.com) “The five-day work-week is a remnant of the industrial era. It was a way to reduce people’s shifts from even longer work-weeks, partly for religious reasons. I would argue that it was also due to better technology that required less human activity.”
3/9/2022 Is Black History Month marketing offensive? (Yahoo, Maiysha Kai) – link only – A survey of 1,300 Black Americans found many feel the answer is the latter; one in five respondents said they find Black History Month marketing offensive, causing them to question the motives of brands that participate in them, reports Digital.com.
2/2/2022 How to Invest in NFTs (Nasdaq, Ari Zoldan) “The next frontier for ecommerce is the metaverse. Luxury brands like Louis Vuitton are already inserting RFID chips into their products, making every item unique. Once brands cross over into the NFT space, they’ll be able to sell non-fungible products that have digital counterparts in the metaverse with special characteristics.”
1/31/2022 Dreaming of starting your own business? You’re not alone. (Crain’s Chicago Business, H. Lee Murphy) “If you’re working from home, your overhead is low and that makes the jump to starting up your own business easy. Technology has made it all possible.”
1/31/2022 The Pandemic’s Toll on Retirement Accounts (Nasdaq, ETF Trends) Dennis Consorte, a small business expert, cautions, “with two in five Americans planning on starting a business this year, a good portion will likely pull from their retirement accounts to fund these ventures.”
1/30/2022 Great Resignation could fuel more withdrawals from retirement accounts (Yahoo Money, Vera Gibbons) “With two in five Americans planning on starting a business this year, a good portion will likely pull from their retirement accounts to fund these ventures.”
1/25/2022 The Most Common Small Business Mistakes (Forbes, Caroline Castrillon) “One of the drivers for The Great Resignation is that people want to feel a sense of purpose. Business ownership can give you the flexibility to pursue what matters to you in a way you believe will be most meaningful and impactful.”
1/25/2022 Americans Starting New Businesses (Veronica Carter, Alpha Media USA, aired on 207 radio stations in 44 regional markets across the country) We moved a lot during the pandemic, we quit our jobs, and we want to start our own business. 43% of Americans plan to open up their own shop….many for the first time. That’s what DIGITAL.COM found in a new survey. Spokesman Dennis Consorte: people have always dreamed about owning a business, but the number of people actually doing it has skyrocketed. (note: I meant 500k business registrations per month, not per year) Listen to the audio clip here
1/24/2022 2 in 5 Americans Plan on Starting a Business in 2022 (Digital.com) “It’s not surprising that retail is at the top of the list. The product is tangible and easy to conceptualize, especially for visually-oriented people,” Consorte says.
3/1/2022 1 in 5 Black Americans Find Black History Month Promotions Offensive (Digital.com) “Intentions and outcomes both matter. The Conscious Capitalism movement centers on four pillars: purpose, culture, stakeholders, and leadership. Within this framework, you can celebrate Black History Month as a company to produce both profits and positive social outcomes.”
12/2/2021 Companies are pocketing their fattest profits in more than 70 years, even as they complain about inflation (Business Insider) “Businesses are inflating already inflated prices in order to turn a bigger profit amid people’s fears over uncertain times.”
11/30/2021 More than half of retail businesses are using inflation to price gouge (Digital.com)”What’s interesting about our findings is that more than half of respondents say that while they used inflation as a reason for price increases, they expect higher profits as a result.”
11/16/2021 The Importance of a Business Web Presence with Dennis Consorte (52 TV stations) Interviewed by Andy Hirschfeld. Business Brief is carried on 52 NewsNet TV stations affiliated with ABC, CBS, CW, and FOX, including KTBY Fox 4 Anchorage, CW – WISH-TV Indianapolis, and WLJP/NJNN in NJ with an audience reach of 2.6 million.
11/13/2021 Many remote workers are also working a 2nd job (WTOP, Jeff Clabaugh) “We need to change our mindsets to one that is more outcome driven and less output driven. And if they can create that value in fewer hours, as long as they are meeting expectations, it shouldn’t be a problem.” Listen to the Audio Clip Here
11/8/2021 ‘The Great Resignation’ is creating more entrepreneurs, side hustlers, and freelancers (Yahoo Finance, Vera Gibbons) “Some (companies) are even giving employees ultimatums if they don’t come back, they’re going to get fired. I think this will result in more people reaching their tipping point and throwing their hat into the entrepreneurial ring.”
11/8/2021 Many remote workers are also working a 2nd job (WTOP, Jeff Clabaugh) “We need to change our mindsets to one that is more outcome driven and less output driven. And if they can create that value in fewer hours, as long as they are meeting expectations, it shouldn’t be a problem.”
10/18/2021 Working remotely? Your boss may still be looking over your shoulder (WTOP, Jeff Clabaugh) “When you decide to use monitoring software and when you monitor peoples’ behavior, it creates a level of anxiety. It makes a really negative environment because they are not being more productive because they want to be. They are being more productive because they’re fearful of the repercussions.” Listen to the Audio on WTOP here
10/8/2021 5 Things You Need To Know To Create A Highly Successful E-commerce Business (Authority Magazine) In this interview and accompanying video, I share some of my background, and several tips for starting and running an ecommerce business. Although some of this touches on KPIs, marketing, and operations, my focus is on helping you to develop a great mindset.
Other Quotes and Appearances
3/29/2023 Q&A: How are freelancers using ChatGPT? (Upwork) “While content creation algorithms will improve, too, that may be a lengthy process. In the immediate term, use ChatGPT for ideation.”
3/27/2023 Bloggy Friends Chime In – Must-Read Books for Entrepreneurs (Famous Ashley Grant) “In contrast, 90-day goals are more intense, and setting a few of them enables you to put deep focus into achieving them.”
3/15/2023 Tips on How to Market Yourself as a Health Coach (ISSA Online) “If you’re looking to grow your brand as a health coach, then consider posting health tips on TikTok.”
3/8/2023 Q&A What’s the top problem you face as a freelancer? (Upwork) “The hardest part isn’t doing the job. It’s differentiating yourself from the competition to get the job in the first place.”
3/1/2023 Q&A: How do I get noticed on UpWork? (Upwork) “Make sure you include a strong hook in the first sentence of your bio. “
2/28/2023 Becoming Your Own Boss: Dos & Don’ts, Challenges, Benefits & Other Things Students Should Know (Erudera) “Business ownership will enable this generation of workers to maintain flexibility while exploring their passions in ways they couldn’t previously.”
2/23/2023 Personal Trainer for Seniors: Salary, What You’ll Do, Finding Clients (ISSA Online) “As a fitness trainer, be mindful of people’s physical limitations, age, and fitness levels when you train them.”
2/23/2023 How to Write a Book in a Month (21 Tips for Success) (A Self Guru) “The secret to completing any enormous task is to break it up into smaller increments.”
2/22/2023 17 Insider Tips for Selling Your Course in 2023 (Wise.live, Uttiya) “If you want to sell a course in 2023, start with people who already know, like, and trust you.”
2/22/2023 11 best performance review tips for employees (Zapier) “If you’re preparing for a performance review, start by taking a 360° self-evaluation in advance. Do your best to rate yourself in all aspects of your performance, and make a note of where you perceive yourself as weak.”
2/22/2023 Business Mistakes – We’ve All Made Them (Julie Bee) ” I’m much happier today and much more intentional about the clients I select and serve.”
2/16/2023 17 Tips to Build a Community at Work (Motivosity, Erika Miller) “People want to feel like they are making a valuable contribution to something bigger than themselves.”
2/16/2023 What Google Chrome extensions do entrepreneurs use? (Disrupt Magazine) “With this extension (Colorpick), you can easily grab the HTML color code of a pixel on the screen. It’s a huge time-saver and simplifies the design process.”
2/14/2023 12 Signs Your “Contact Us” Page Needs Updating (Charter Capital) “If you’re getting a lot of spam bot submissions on your “contact us” page, it means that you need to strengthen your website’s security.”
2/13/2023 Are Your New Hires on the Verge of Burnout? Here Are 16 Tips to Keep New Team Members Engaged (NXTThing) “Have frequent check-ins with them to talk about progress, expectations, and challenges.”
2/10/2023 How will the Metaverse affect our everyday lives? (Tech Bullion) “We already experience augmented reality in our device use. It’s just that the augmentation appears on a device that we carry in our pockets. The Metaverse will transform this into an experience that augments our perception of the world seamlessly.”
2/10/2023 How do you get good at talking to strangers? (GuruNet) “If you’re nervous about meeting and talking to strangers, then visualize those conversations first.”
2/9/2023 Are Your New Hires on the Verge of Burnout? Here Are 16 Tips to Keep New Team Members Engaged (NXTThing) “When you hire new team members, it’s critical that you keep them feeling positive about their new role.”
2/9/2023 35+ Experts Reveal the Most Important Video Marketing Metrics to Track (breadnbeyond) “There are many key performance indicators (KPIs) related to video marketing, and those you focus on depend on the stage you’re at in the customer journey.”
2/9/2023 Girl Scout Cookies (RTVI NY) Russian-language television on Direct TV, and online. Here I discussed the history of the Girl Scouts as a 100+ year old organization that teaches young girls about entrepreneurship, community, and leadership. I was expecting to talk about marketing tactics and cookie co-packing but there was a weird question at the end comparing them to the Boy Scouts, and then the interview ended. Click “cc” for closed captions, then the gear icon for English subtitles.
2/7/2023 16 Ways to Improve Communication in Your Growing Company (JazzHR) “As your organization grows, messages can get lost easily when inboxes fill up. For this reason, it might be a good idea to institute a ticketing system that captures important emails.”
2/2/2023 How to get out of the psychological effects of Holiday debts (Debt Consolidation Care) “You may not pay down your debt as fast as you’d like, but if you put a system in place, you can reach your goal with time.”
2/1/2023 What are some tips for writing a heartwarming funeral speech? (Heartwarming) “Try honoring someone’s life by structuring your speech as if it were a hero’s journey.”
1/31/2023 Multitasking 101: 20 Strategies to Handle Multiple Projects at Work (Small Business Currents) “Project management platforms help, but many clients can be in the habit of using more traditional methods of communication.”
1/27/2023 14 Common Workout Mistakes and How to Do Better (ISSA) “I try to focus on my own goals and make each day better than the last.”
1/27/2023 How Does One Become a Guru? (Guru.net) “If you want to be a guru, then you need to think ahead about what’s next.“
1/19/2023 9 Affiliate Marketing Tips for 2023 by Experts (Dhiren Mulani) “If you’re an affiliate marketer, it helps to build relationships with affiliate program managers. Often, they have the power to negotiate better deals on your behalf.”
1/17/2023 How To Practice Self-Advocacy in the Workplace (Get Phoenix) “Be confident about how you present your needs and frame any support you get as a win-win for all parties involved.”
1/13/2023 What are the best tips for Google Sheets? (Brett Farmiloe) “I run lead gen campaigns on Facebook and Google. Usually, it’s best to import those leads into a CRM or email automation software. However, there are times when you might want to create a spreadsheet of results.”
1/11/2023 Top Chrome Extensions to Increase Your Productivity in 2023 (Jason Moss) “To save time, I use Grammarly. Its suggestions for grammar, style, and tone go far beyond the capabilities of Google Docs alone.”
1/10/2023 How to Leverage Press to Build Authority on Google – Kalicube Tuesdays with Dennis Consorte (Kalicube Tuesdays) Learn how to get earned media with links, and the Google E.A.T. algorithm.
1/6/2023 15 Sales Closing Techniques, Why They Work, & Real World Examples (Simply Noted) “Try connecting with people based on your shared values. You may not close deals with everyone, but when you come across people who care about the same things that you do, closing with them will be a lot easier.”
1/4/2023 6 promotional event ideas to boost your brand (Zapier) “A client mixer at a holiday party or other event has the benefits of building rapport with existing clients, getting in-person recommendations for prospects, and getting valuable feedback from clients to make my service better.”
1/3/2023 13 Tips for First-Time Managers (Keystone Group) “First-time managers often think that they need to be the smartest, most experienced person in the room. Nothing could be further from the truth. Instead, empower your team to come up with solutions, too. “
12/31/2022 12 Tips for Improving Communication Across the Organization (Keystone Group International) “Create a culture where leaders are trained to give their teams the spotlight. They should encourage other team members to come up with solutions, and when a team member has an alternative to the solution presented by leadership, we should encourage them to speak up.”
12/30/2022 What are some exit interview best practices? (Best of HR) “Ask open-ended questions, instead of leading questions and try to encourage the employee to speak candidly about their experiences and observations.”
12/29/2022 What is your favorite quote about hard work? (Pursue the Passion) “Focus on those things that have been shown to help you progress towards your goals, and ignore tasks that cost a lot of time but produce little measurable value.”
12/29/2022 If you could have dinner with anyone dead or alive, who would it be? (Terkel) “Milton Friedman came from the Chicago School of economics. He was a Nobel Prize winner and an expert in his field. He was known as one of the most influential advocates of free-market capitalism and monetarism, spoke in plain English, and had conversations with people across the political spectrum.”
12/27/2022 How To Name Your LLC: 14 LLC Naming Tips (Startup Blog Post) “Try to find a name for your company where there is an available dot-com variant.”
12/21/2022 What does it mean to pursue happiness (Pursue the Passion) “Happiness is living life according to your values. My core values include volunteerism, vulnerability, acceptance, and resilience.”
12/20/2022 8 Ways to Become The Best Podcast Guest (Podcast Hawk, Stewart Townsend) “If you want to be a great podcast guest, then have several great short stories ready to go. Actively listen for opportunities to tell each of these stories as answers to the questions the host presents to you.”
12/19/2022 Shared vs. VPS Hosting: 8 Key Differences (Startup Blogpost) “VPS accounts require far more maintenance than shared hosting accounts. You or your website administrator will need to keep up with software upgrades, security, and other maintenance tasks that a shared hosting provider might otherwise include.”
12/19/2022 9 Reasons mindlessness matters! (LinkedIn Pulse, ALLE Spontaneous Conversation) “They could socialize with their coworkers and customers while performing these mostly automated tasks, without too much loss in end-result quality.”
12/19/2022 Top 13 Mobile App Ideas for Businesses to Launch in 2023 (UX Matters, Rajat Chauhan) “Augmented reality, which layers virtual objects and other content on top of real-world spaces, is continuing to open up huge opportunities for new mobile-app experiences.”
12/19/2022 Buying an Engagement Ring? Here are 16 Pieces of Advice (briteco, Dustin Lemick) “When you’re ready to buy an engagement ring, ask for referrals from your friends.”
12/15/2022 Advertising and marketing execs share what they will be focusing on with their clients in 2023 (AZ big Media) “On the investor relations side, a lot of vendors are using platforms like Discord and Telegram to create such communities. People like real-time communications and access to other stakeholders.”
12/12/2022 Corporate Profits the Inflation Culprit? (Popular Economics, Harlan Green) “More than half of respondents say that while they used inflation as a reason for price increases, they expect higher profits as a result.”
12/6/2022 16 Trends to Consider in Your 2023 Marketing Plan (Prism Global Marketing Solutions) “Today, you can find your web3 base of customers on platforms like Discord, Twitter, and Telegram.”
12/6/2022 2023 SEO Trends and Predictions (SEO London) “The best way I’ve found for written content to stand out is to build stories around data. People love learning factoids they can share with their friends.”
12/2/2022 9 Reasons to Register Your Trademark (Blythe Grace) “What is often overlooked is the way that IP rights can increase the valuation of your company.”
11/30/2022 A No Nonsense Guide To Building An Effective B2B Content Marketing Strategy (RevenueZen, Robert Guthrie) “You need to produce great content or pitch a story to a writer that’s relevant and engaging.”
11/30/2022 A Sit Down with an E-Commerce Expert w/ Dennis Consorte (Venture Hustles, Jack & Saj) With twenty years experience as a full stack digital marketer, Dennis sold his first e-commerce business in 2004. He now works as a digital marketing and operations consultant who helps online businesses to drive traffic, conversion, and retention.
11/29/2022 Market Reaction: Crypto Crisis 2022 – Where Is the End? (Fintech Zoom, Yuuma Nakamura) “You should always seek the advice of a financial professional rather than relying on layperson opinions like this on the internet. Warren Buffett said to be ‘fearful when others are greedy, and greedy when others are fearful.’ The price of Bitcoin tanked, and it may fall even further. When that happens, I see it as a buying opportunity.”
11/28/2022 How Personal Brand Applies In The Job Search Process (Career Connectors) “You don’t have to share everything in an interview. But, you also shouldn’t pretend to be someone you’re not.”
11/24/2022 Top B2B Marketing Strategies for 2022 (Ryan Draving) “You should assume that when someone does connect with you on LinkedIn, they’ll also Google you to get a better sense of what you’ve done, and who you are.”
11/23/2022 How To Manage A Content Production Workflow (10 Experts Weigh In) (Editor Ninja, John Doherty) “Many companies make the mistake of putting content ideation, creation, editing, and publishing in the hands of just one or two people. Don’t do that.”
11/23/2022 15 Best AI Copywriting Software Tools in 2023 (A Self Guru, Amira) “There are lots of copywriting software available, and yet I always return to Google Docs. The reason is that it makes collaboration easy, compared to everything else I’ve tried.”
11/22/2022 13 Tips for Maintaining a Healthy Customer Acquisition Cost (AMA Phoenix, Adrian James) “If you want to maintain a healthy customer acquisition cost, then start by replacing and removing underperforming ads.”
11/22/2022 Startup Founder: Where to Focus your Time (Full Send Finance, Roman) “If you know your core values, you can shape all of your decisions around them. These values will determine which customers you want to serve, with what products and services.”
11/20/2022 How do I get my product on Good Morning America? (Terkel) “See if you can directly connect with several people who work there, and build relationships.”
11/18/2022 United States Real Estate Market Outlook (NY Editorial) “Landlords will need to fill those spaces, and the most logical solution is by converting much of it into residential units.”
11/17/2022 How to tackle brain teaser questions in an internship interview (Interview Focus) “Putting the problem on paper will make it easier for you to come up with your answer, and it also shows that you can use several modalities in solving a problem.”
11/17/2022 10 Things to Look for When Recruiting Creative People (SCIQI) “While quality is extremely important, it needs to be balanced with on-time delivery. A creative person that can balance quality and speed is a keeper.”
11/16/2022 7 Tips to Help Small Businesses Avoid Employee Layoffs in 2023 (GoCo, Nick Schurk) “Thank people for their work and be authentic. Do it publicly, too, not just one-on-one where no one’s listening.”
11/11/2022 10 Benefits of Public Relations For Local Businesses (Mansell Media) “With a PR campaign, you can establish trust in your brand because you’re leveraging the trust people have in the publications and media outlets that talk about you.”
11/11/2022 9 Ways Google Sheets Will Supercharge Your Project Management Process (SENACEA, Michael Sena) “One way to use Google Sheets for project management is by tracking projects and deliverables. Use a single document and create a new tab for each of your projects.”
11/10/2022 The Importance of Mental Health Programs for Your Employees (Balm.ai, Nonyelim Okolie) “On the employee side, it means they can address the issue while it is still manageable.”
11/10/2022 7 Things We’ve Learned from Top Product Marketers (AMA Phoenix, Adrian James) “To rise through the ranks of product marketing, you need skills beyond the scope of your job. The most important skill stack today is in digital marketing.”
11/7/2022 Podcast Sponsorships vs. Podcast Guesting: 8 Benefits to Compare These Alternatives (Podcast Hawk, Stewart Townsend) “Podcast guesting is great, but you’re limited to one or two episodes per show. With sponsorships, you can negotiate deals with many podcasters to promote your company in every episode for a period of time.”
11/6/2022 What is the most important thing to grow a business? (Terkel) “If you want to grow your business, you need a positive, yet realistic mindset.”
11/5/2022 5 Websites like Fast Company (Fastcompany.com) (Solution Suggest, Brett Farmiloe) “What I love about Entrepreneur.com is that they are accessible to new voices in the startup community.”
11/5/2022 14 Ways You Can Make Money With a Small Email List (DIY Marketers) “The best way to monetize any list is through segmentation, no matter the size.”
11/4/2022 Podcast Sponsorships vs. Podcast Guesting: 8 Benefits to Compare These Alternatives (Podcast Hawk, Stewart Townsend) “Podcast guesting is great, but you’re limited to one or two episodes per show. With sponsorships, you can negotiate deals with many podcasters to promote your company in every episode for a period of time.”
10/31/2022 6 Tips to Make Yourself Marketable on Social Media (The Good in U / Magnifiu, Calvin Miller) “If you want to market yourself as a social media content creator, then become an expert in a niche… While the audience will be smaller, you will be the big fish in a small pond.”
10/27/2022 8 Things to Know Before Raising Startup Capital (allBusiness, Brett Farmiloe) “Three attributes to consider are industry, stage of growth, and community. Narrow down your search by focusing on investors who have already backed companies in your industry.”
10/27/2022 12 Elevator Pitch Examples From Startups Around The World (Startup Blog Post) “Success for my target market is much more meaningful to me than a paycheck, and much bigger than their organization.”
10/27/2022 Top 11 Best Side Hustles You Can Do From Home (The Good in U / Magnifiu, Calvin Miller) “Include all of the nuances of your hobby that might otherwise take a lot of research to put together, and aggregate them in your course.”
10/26/2022 How to ask for mentorship at work (without sounding weird) (Together Platform, Nick Saraev) “If they find the time as rewarding as you do, then you’ll naturally fall into a mentor-mentee relationship.”
10/25/2022 46% Of Leaders Are “Very” Likely To Fire Workers Who Refuse Returning To The Office “You have to decide on your company culture, and weigh the risks and benefits of bringing people back to the office.”
10/19/2022 What does Gen Z really want from their workplace? (beni.fit) “One of the greatest problems that many Zoomers face is the reduction of a tremendous amount of student debt.”
10/17/2022 How 18 Leaders Are Reskilling & Upskilling Their Workforce (HR.com, Brett Farmiloe) “When I want to upskill my team, I hire consultants to train and work alongside them on specific projects. Everything is transparent so that the consultant understands that their role is to improve my staff.”
10/14/2022 8 Tools You Need In Your Marketing Tech Stack (Erica Rae) “One great, free tool in my martech stack is the Moz toolbar. You can download and install it for free. Then, whenever you visit a website with the toolbar activated, you’ll immediately get a sense of their domain authority, traffic, and value.”
10/7/2022 14 tips for hiring your next developer (Arizona Technology Council) “If you’re a tech startup looking to build your developer team, start by hiring a full-stack developer… Once they are installed and acclimated to your systems, it’s time to hire specialists.”
10/7/2022 1 in 4 Remote Workers Refuse In-Office Mandate (Reli Exchange) “In September, Reli Exchange, a subsidiary of Reliance Global Group, Inc. (Nasdaq: RELI) surveyed 1,000 remote-working Americans. Among those facing a mandate, more than 1 in 4 (25.9%) are refusing to return to the office despite mandates from their employers.”
10/6/2022 Need to Stretch That Event Budget? Here Are 9 Creative Ways to Do More with Less (Goldcast, Belinda Joseph & Meisha Bochicchio) “try bartering for the things you need for a successful event or look for sponsors who can provide gifts for your swag bags.”
10/5/2022 Going ‘rogue’: Researchers discover viral trend in global marketing (Phys.org) My photograph of Larry Sharpe signing a White Claw sign at SXSW was the featured image. I thought it was cool.
9/29/2022 6 important skills to look for when hiring a freelance writer (Erica Rae) “The goal is to produce content in the voice of the company or subject matter expert whose name appears on the work.”
9/19/2022 8 Startup Financial Lessons Learned (Full Send Finance, Roman Villard, CPA) “Delegate Day-to-Day Operations to Free You to Focus on Growth”
9/6/2022 How to get your brand’s online content to stand out from the crowd (African Marketing Confederation) “People think in stories, so frame your content in this way to make it more engaging. If that doesn’t work, then inject one or two anecdotes into your copy.”
9/1/2022 Airbnb Hacks for Hosts: Inspiring Ideas From Vacation Rental Owners (BnB Magician) “Avoid all the overhead associated with creating listings, communicating with renters, hiring cleaning services, and everything else that goes along with putting your space up for rent.”
8/29/2022 How can a job candidate make a lasting impression and stand out during a mass hiring process? (vCandidates) “If you send a resume and cover letter, include a link to a one- to two-minute video where you introduce yourself to the hiring manager. Personalize this so they know you have genuine interest in the company and position.”
8/27/2022 How They Got Into Podcasting (Starting to Know) “I felt terrible when I couldn’t help good people, and I wanted to do more. So, the podcast gives me a place where I can aggregate great advice for this audience.”
8/26/2022 12 Skills Digital Marketing Companies Must Have from Graduates (Stukent) “If they use a lot of “I” language and not much “we” language, it could be a red flag. If they blame others for their failures, it’s also a red flag.”
8/25/2022 8 Techniques to Perfect Your Pitch and Win Over Investors (Startup Blogpost) Never Send a Deck Before Your Face-to-Face Pitch “Instead of the deck, send them a one-pager that outlines some of the key benefits of your project. Then, go the extra mile and send them a two-minute video where you passionately describe the benefits of your project.”
8/23/2022 15 Easy Ways to Generate Leads on YouTube (DIY Marketers, Ivana Taylor) “Youtube video ads are great for lead generation. The key is to target channels, topics, and audiences that are most aligned with your product or service.”
8/22/2022 10 Ways to Get Your First Freelance Client (Fleurish Freelance, Alli Hill) “I was extremely grateful for that gig, which encouraged me to expand my knowledge and to eventually go full-time with a company of my own.”
8/16/2022 1 in 10 laid-off workers plan to start their own business, despite high inflation: report (Tech Startup, Nickie Louise) “Pay attention to industry trends, the customer experience in different retail shops and online, and what you like or don’t like about competitor products.”
8/16/2022 10 Mistakes Founders Make When Pitching to Investors (And How to Avoid Them!) (Adamant Ventures) “Start with a story that conveys your ‘why’, and you’ll get your investors into an emotional state that makes them more receptive to the rest of the information you want to share.”
8/12/2022 6 Professional Development Ideas for Freelancers (Fleurish Freelance, Alli Hill) “I joined Toastmasters and practiced presenting multiple times per month. I learned how to structure speeches, how not to rely on written scripts, and how to move forward when I missed important points.”
8/10/2022 6 Best Content Marketing Strategies For New Authors (Smart Books for Smart Kids) “Authors have a special advantage in that they can easily build an audience of potential readers. One great way to do this is by using a website like Goodreads.”
8/4/2022 12 Best Ways To Understand Content Marketing (Brett Farmiloe) “Content marketing is about findability and engagement… Once people have discovered your content, you need to hook them in so that they keep coming back.”
7/29/2022 Top B2B Marketing Strategies for 2022 (Ryan Draving) “You should assume that when someone does connect with you on LinkedIn, they’ll also Google you to get a better sense of what you’ve done, and who you are.”
8/19/2022 Dennis Consorte – Future proofing yourself (Rasel Chowdhury) – podcast where I discuss the future of work and automation. Note that my opinion has changed since this was recorded a few months ago. AI tools that convert text descriptions into art are advancing quickly, suggesting that creative jobs will be transformed.
7/26/2022 What Are Career Options for Highly Sensitive People (HSP)? (Pursue the Passion) “Explore a career path in public relations or publicity… You’ll sense when people are ready to attack, or when an idea is about to go viral before other people have a clue.”
7/17/2022 Urgent warning for PC users as bosses ‘SPY’ on employees – three ways workers are being TRACKED and how to know (The Sun, Leah Chiappino) “As an employer, you could try blocking social media websites and prohibiting text messages and other personal communications, but people will always find a way around your rules.”
7/11/2022 Social Media Strategies to Boost E-Commerce Business (Prince Kumar Singh, Digital Marketing Gyaan) Key points: Prominent strategies to select Digital Marketing activities for any new client, How can E-commerce businesses start & sustain the competitive marketplace, Social Media Strategies to Boost E-Commerce Business, Some of the common mistakes that E-Commerce Business Owners do on social media, Should the businesses focus on brand building or promoting their projects at the initial level.
7/8/2022 11 Resources To Help Rural Entrepreneurs Succeed (SCORE, Brett Farmiloe) “Start by Googling your county’s name, plus “economic development organization.” A few listings may come up as sources for loans, grants, and other programs designed to drive new businesses and jobs to the area.”
7/1/2022 11 Entry-Level Jobs for Business Majors (Jobs in the US) “If you’re having trouble finding a job as a business major, then try starting out as an Admissions Coordinator for your school, or at another nearby college or university.”
7/1/2022 How To Deal With Co-Workers That Don’t Like You (Blythe | Grace) “A summary of one of Sun Tzu’s most famous quotes is, “keep your friends close, and your enemies closer.” When you must deal with co-workers that dislike you, get close to them. This will be difficult at first, so start slow.”
6/23/2022 HR Checklist for Startups: 15 Things Founders Need (Startup Blogpost) “Get a feel for each person’s level of happiness, as well as the overall employee sentiment. Then, make adjustments to ensure that people stay motivated, engaged, and happy.”
6/7/2022 Long vs. short-term partnership with influencers: expert’s experience (Hypetrain) “The longer you work with influencers, the better they understand your brand and how to present it to their audiences for the best possible engagement.”
6/6/2022 Pride Month Marketing Needs To Go Deeper (PR Pioneer, Martin Brieger) “Use it as a reminder that your company has the power to elevate the voices of gender and sexual minorities beyond June and throughout the rest of the year.“
6/4/2022 How to be hot, in both ways (Rome News Tribune, Monica Sheppard) “It’s best to focus on those things that are within your control to get the positive outcomes you want.”
6/2/2022 WJR Business Beat: 2022 College Grads Want to Pursue Entrepreneurship (Episode 418) (Jeff Sloan, Startup Nation) “This year’s grads are witnessing inflation, food shortages, and a world that has been completely transformed. People are seeking purpose in life, and these graduates want to spend their time working on things they’re passionate about, rather than full-time jobs that aren’t fulfilling.”
5/26/2022 Using Stories in Your Marketing with Dennis Consorte (System to Thrive, Alyson Lex & Jennie Wright)
5/25/2022 10 Ways To Develop Better Critical Thinking Habits (HelpSquad, Brett Farmiloe) “A great critical thinking exercise is to develop the best possible argument in favor of something with which you disagree.”
5/22/2022 What’s one way a company can recognize and celebrate Juneteenth? (A. Harris Financial Coaching, Annette Harris) “A company can commemorate Juneteenth by launching a team-building event, where everyone is tasked with researching and presenting one fact related to the emancipation of enslaved African Americans.”
5/18/2022 How To Start an Online Store Without Inventory: 8 Tips (Terkel) “…reach out to creators on Etsy. You can find unique items that aren’t sold on many platforms, and sell them in your shop.”
5/13/2022 7 Stay Interviews Best Practices (Best of HR) “If you really value an employee and believe that they are a long term asset, then focus on the emotional benefits of staying with your company.”
5/10/2022 How Do You Ask For A Second Chance At Work? (Best of HR) “Be transparent and let them know that you’re aware that your performance has not been satisfactory lately. Offer a proposal for achievable outcomes within a specific timeframe.”
5/4/2022 What is one tip for a job candidate when negotiating a salary counter offer? (Interview Focus) “Whenever you are in a negotiation, you have to be prepared to walk away from the deal. Otherwise, you could get pushed into accepting a job offer that isn’t ideal.”
5/4/2022 What Is One Way To Improve Your Interviewing Skills? (Best of HR) “Pay attention to the body language of your interviewer. Watch their eye movements, hand gestures, and other movements that may signal an emotional response to your answers.”
5/3/2022 Small businesses are leaving themselves vulnerable to cyber attacks (Employee Benefit News / EBN, Paola Peralta) “Think about the threat of losing your customer base when you inevitably must share what happened — that your customers suddenly had their secure data exposed on the dark web.”
5/3/2022 Is A Four-Day Workweek Inevitable? (CE Pro) any company can make the transition if they “focus on the value people create, rather than the hours they work.”
5/3/2022 10 Tips for Creating an Effective Content Strategy (Blaff Digital, Brian Laffey) “If you want to get noticed in your community, then work with other local businesses to create shared content.”
5/2/2022 The 10 Top Challenges For Hiring in The Great Resignation (Talentify) “Time is far more valuable than money, and as workers realized this, many of them quit their jobs.”
5/1/2022 How To Start a Lead Generation Business: 9 Strategies (Terkel) “Facebook and Google both have ad formats that allow you to collect quality leads directly on each platform, instead of driving people to a landing page.”
4/30/2022 10 Best Ways To Learn About Other Cultures (Best of HR) “One of the best ways to learn about different cultures is by visiting local ethnic communities and talking to people.”
4/29/2022 More Businesses Are Moving Toward A Four-Day Work Week (Work Design Magazine, Emma Ascott) “I don’t understand why the government of California needs to control the length of the work week. Employers and workers should be free to negotiate whatever terms they both agree to, in terms of compensation, days worked, and other factors.”
4/28/2022 What Is Cryptocurrency’s Role In The Future Of Work? (Work 2.0) “Let your workers choose how they want to be paid and you’ll attract people with a variety of preferences. Also, consider offering your employees benefits like access to bitcoin-backed IRAs which may offer certain tax advantages.”
4/28/2022 What is one easy way any small business leader can make an impact on the world? (Benefit Corporations for Good) “Model the behavior that you believe will make a positive impact on the world, and be genuine and nonjudgmental. This is much more persuasive than trying to compel people to do the same.”
4/28/2022 10 Freelance Marketing Tips to Help You Get More Clients (Freelance Speak, Alli Hill) “If you’re new and don’t have client work to show, then create some personal projects and show those.”
4/27/2022 11 Tips To Get Started Advertising on TikTok (Wizve) “If you don’t capture their attention in the first two seconds, then expect them to swipe to the next video. So, drop a compelling hook, and then do some great storytelling.”
4/26/2022 What is one question a candidate should ask in an informational interview? (Interview Focus) “A powerful persuasion technique is to get someone to visualize the outcome you want. Ask your prospective employer something like, ‘If you were to see me doing this job effectively tomorrow, what would that look like?'”
4/25/2022 62% Of Businesses Are Moving Toward A Four-Day Work Week, And California Proposes A Bill (Emma Ascott, Allwork) “Practically any business can make the shift towards a shorter work-week. Focus on the value that people create, rather than the hours that they work. If you’ve got engaged workers who deliver value, then it doesn’t matter how many hours they work, when they work, or where they work.” (NOTE: I’m all for workers & companies agreeing on flexible terms, and against government mandates to force those terms of employment)
4/22/2022 How Can Someone Become More Unnoticeable? (Pursue the Passion) “Wear muted colors and minimize the touristy objects you carry with you. Plan your walk ahead of time so you rely less on your map.”
4/21/2022 8 Ideas For Getting a Bad Employee To Quit (Blythe | Grace) “Poor performance is often an indicator that an employee is unhappy, burned out, or otherwise unsatisfied with their work experience.”
4/20/2022 11 Examples of Higher Purpose in Business (Conscious Capitalism, Arizona Chapter) “I believe that successful small businesses and entrepreneurs give people hope, and that’s something we really need today. Hopeful people tend to be happier than people who feel stagnant. They in turn inspire others, and are more accepting of people regardless of their shortcomings.”
4/14/2022 13 Ways To Improve Local SEO Results (Markitors, Rronniba Pemberton) “Start with some blog posts on your website, where you report on what your business and other small businesses are doing to contribute to your community.”
4/1/2022 Is a HARO Subscription Worth It? 9 HARO Reviews & Experiences (Terkel) “HARO is great if you can reply to journalist queries very quickly. As soon as you receive notifications, you should be crafting and submitting your responses for the best chance at success.”
3/22/2022 10 Creative Virtual Assistant Jobs With No Experience (Westfield Creative) Clients will pay you to do this on their behalf, to help them drive engagement on their own profiles.
3/21/2022 A Better Business Owner Knows Balance with Dennis Consorte (eCommerce Money Map, Salim and Shaw)
3/18/2022 Who’s profiting from the cost of living crisis? Right now, it’s big business owners (The Guardian, Christine Berry) – link only: In one survey, more than half of retailers admitted to raising prices by more than their increase in costs – with larger firms most likely to be doing so.
3/16/2022 Dennis Consorte: Finding Balance Between Structure and Chaos (Spotlight Podcasting, Leaders of Consulting)
3/15/2022 How will $15 Minimum Wage Affect Small Businesses? (Terkel) “A better approach to this problem is to provide new workers with more tools to enter the workforce, and old workers with incentives to upskill and grow in their careers.”
3/15/2022 Black Americans Have Mixed Feelings About Black History Promo (PPAI Media, Kristina Valdez) “No group is a monolith. The challenge is to recognize different trends and mindsets while also recognizing people as individuals. From my conversations with Black Americans who hold a variety of opinions, people tend to want to feel welcome, and they want to be treated with respect.”
3/4/2022 Bossware: 14% Of Remote Employees Are Unaware They’re Being Monitored (Allwork.Space, Emma Ascott) “Often when employers see a lift in employee productivity after installing monitoring software, it’s likely due to fear rather than inspiration.”
3/1/2022 Employee Appreciation Day is Coming: Are You Prepared? (Huntsville Business Journal, Dawn Suiter) “If your workers are in the office, host events where you give credit to individual members of your team for specific achievements.”
2/20/2022 Why the White House stopped telling the truth about inflation and corporate power (The Guardian, Robert Reich) – link only, “In a recent survey, almost 60% of large retailers say inflation has given them the ability to raise prices beyond what’s required to offset higher costs.” (Note: my views on economics are vastly different than Robert Reich’s views)
2/9/2022 How ‘Great Resigners’ are supporting themselves while they pursue their next career (Digiday Work Life, Denny Alfonso) “Many of them tapped into their retirement savings to explore new businesses because the lockdowns showed us that a life without purpose is not a life well-lived.”
1/26/2022 Startup Boom May Just Be Beginning (Grit Daily, Graeme Thickins) “Business ownership can give you the flexibility to pursue what matters to you in a way you believe will be most meaningful and impactful.”
1/3/2022 Businesses Will Leverage METAVERSE In The Future | Miles To Million 4 (Miles To Million, Karandeep Marwah)
12/22/2021 Riding the Inflation Wave for Profit (Lean to the Left / Not Fake News Podcast, Bob Gatty)
12/16/2021 Finding Purpose and Doing Meaningful Work to Recover from Burnout with Dennis Consorte (Living the Dream Podcast, Timothy Douglas)
12/14/2021 Surveillance is entering the workplace — even if your workplace is your home (Marketplace Tech & NPR, Jed Kim)
12/6/2021 Retailers Raising Prices Higher Than Costs Dictate (Multichannel Merchant, Mike O’Brien) “You have to figure out a way to build a community, where customers feel a part of it and will shop with you even if they have other choices that are less expensive.”
12/6/2021 Should Small Business invest in Digital Marketing with Dennis Consorte (Real Journeys of Success with Rob Elliott)
11/30/2021 The Round Table Talk Show with Sharifah Hardie – a chat with Victor Mosconi, Alan Lazaros, Gramps Jeffrey and Sharifah about wellness, habit building, and imposter syndrome.
11/15/2021 Recognizing Employee Achievement (NOLN, Noah Brown) “You want to give people public recognition for the good work they do in front of the rest of the team.”
11/8/2021 Build rapport with online customers (Talking with the Experts Vodcast, Rose Davidson) In person, many people try to build rapport by finding common interests through conversation, so that the sales prospect feels like you understand them. The question is, how do you translate this conversation into something that works universally, with people you haven’t met?
11/3/2021 Digital Marketing Funnels vs. In-Person Conversations (Pirate Broadcast with Russ Johns)
10/6/2021 Purpose-Built Brands are Lead-Generating Brands | Interview with Dennis Consorte from Consorte Marketing (Pathmonk Podcast)
10/4/2021 Americans are Now Seeing “The Great Resignation” KLKN TV (ABC 8, Nebraska) “An ownership mentality is what is going to get us through this pandemic.”
10/4/2021 Vaccine Status on Resume Trend Opens Door to Hiring Bias (Bloomberg Law) “They need to be as flexible as possible getting people in the door.”
9/29/2021 How to future-proof your digital marketing career (UX Design) “Some digital marketers are ready to call it quits because machine learning algorithms have virtually eliminated the need for human campaign management on many levels. Others pretend that this reality won’t impact the way that they work. Neither of these positions is sustainable, but there is a path forward for digital marketers. The long journey requires rewiring your brain, but if you succeed, the reward is a lucrative career for many years.”
9/23/2021 Oracle Turns to AI to Automate Digital Marketing With Fusion Marketing (Web Pro News, Matt Milano) “Machine learning algorithms are integral to digital marketing and that will only increase over time. The best digital marketers have embraced this fact, and have already shifted their focus towards more human-first activities. Machines are better at crunching numbers and making data-driven decisions. But they still need humans to decide what data to feed into those systems. This comes from understanding human behavior, a deep sense of empathy, and expert-level storytelling that are hard to replicate through AI.”
9/21/2021 As job searches skyrocket, some companies ditching office space (Rochester First) “No matter what, this is where we’re going, we’re going to a virtual first environment because it makes so much sense,” he says.
9/21/2021 Awarepreneurs #218 | The Great Resignation 2021: Entrepreneurship, Burnout & Happiness with Dennis Consorte (podcast on entrepreneurial advice)
9/21/2021 More companies say goodbye to the office as COVID rages and remote work gains acceptance (USA Today)- “The lockdowns have only accelerated what already has been happening for years,” says Dennis Consorte, a small business consultant for Digital.com. “We have been moving toward remote working for decades.”
9/17/2021 Pandemic-induced office closures may become more permanent (The Denver Channel and dozens of other SCRIPPS affiliates) “Seven out of 10 businesses since March of 2020 have closed at least some of their office,” said Dennis Consorte, a small business consultant with Digital.com. “It is an indicator that what’s been happening over the last couple of decades is just accelerating, and that is we are moving towards more of a remote workforce.”
9/15/2021 Some Older Workers Switched Jobs During the Pandemic (AARP) “Older founders tend to be more successful, based on their years of experience.”
9/15/2021 Survey: 7 in 10 businesses shut down office spaces (BizReport) “Despite the paradigm shift towards a remote workforce, most employers still feel there are benefits to having employees working in-person.”
9/13/2021 Experts Tell us the Best CRM Software For Small Business (Welp Magazine)
9/11/2021 Napping? Watching TV? Survey finds unusual reasons people want to keep working from home (WTOP) “People have been depressed. They’ve been emotional-eating. They’re not exercising. They’re doing all the things they shouldn’t do” Listen to the Audio Clip Here
9/7/2021 The Role of the Marketer: 4 of the most important jobs a marketer can do (with real examples and data) (Marketing Sherpa)
“Use an automated tool to aggregate new reviews and social mentions so that you can address them promptly.”
9/03/2021 Survey: 32% of people quit jobs during pandemic to start a business (UCB Journal)
“Perhaps the most impactful change is that many people are rethinking their career paths and reimagining what it means to achieve financial freedom and break the cycle of living paycheck-to-paycheck.”
9/02/2021 Digital.Com Survey Finds 32% Of People Quit Their Jobs During The Pandemic To Start A Business (About Insider)
“The pandemic forced us to quickly adapt to new technology as well as virtual work and social activities.”
8/31/2021 Survey: One-Third of People Who Quit Their Jobs Plan to Start Businesses (Inc Magazine, Gabrielle Bienasz) “By pursuing a passion, work won’t feel like work, but will instead give you purpose, which is far more valuable than the dollars earned.”
8/30/2021 Why are Workers Quitting? 1/3 are Starting Their Own Businesses (Digital.com)
“Many people believe that business ownership means setting your own hours and answering to no one,” he says. “The truth is that for many business owners, a half-day is twelve hours, every single customer is your boss, and you have to hustle to stay afloat. However, by pursuing a passion, work won’t feel like work, but will instead give you purpose, which is far more valuable than the dollars earned.”
8/22/2021 The Real Reasons Workers Want to Stay Remote? Pets, Naps, and TV (MI Tech News)
“More people are starting to realize that there’s tremendous value in having the flexibility to work remotely.”
8/21/2021 The Psychology of Reading Online Reviews (WTOP)
“A lot of people who want to buy the product are going to be focusing on the five-star reviews, and those who are more hesitant are going to be looking at the one-star reviews.” Listen to the audio on WTOP here
8/16/2021 Even After Coronavirus, a Quarter of Small Businesses without a Website (Ecom Hunt)
“Online shopping is more convenient than in-store shopping, and the old ways of doing business are declining. People are accustomed to researching businesses and services on the internet. The question isn’t whether you need a website. It’s whether you will survive without one and for how long.”
8/11/2021 Digital.com survey 23% of small retailers do not have a website (Enterprise Times)
“There is an overwhelming amount of data that shows consumers spend a lot of time online. They will typically start their search for a product or service over the internet.”
8/10/2021 Run a small business without a website? Some still do (WTOP)
“You log into a website like Shopify or any other e-commerce platform and very easily you can go to a page that lists all of your orders. You just click through them. It tells you exactly what to ship and to whom to ship it. You press a button that says you’ve completed the order, and you’re done. That’s it.” Listen to the audio on WTOP here
08/04/2021 Hiring Is Slow and Talent Is Hard to Find. Should You Start Posting Salaries In Job Listings? (Inc Magazine, Gabrielle Bienasz) “If you’re offering a more competitive salary than other companies, then it’s worth it to list it in the job description.”
08/04/2021 Small businesses struggle to launch websites, according to report (InformNNY)
“Any business that operates solely offline will miss the opportunity to attract new customers and build loyalty with existing customers who are looking for more convenience.”
7/20/2021 Despite pandemic, 1 in 4 small retail businesses still don’t have a website (Digital.com)
“Having a website also allows business owners to capture email addresses or phone numbers, which they can use for inexpensive marketing.”
7/08/2021 Small businesses urge return to in-person work (CSCMP’s Supply Chain Quarterly)
One critical takeaway from this survey is that there’s no one-size-fits-all approach to post-pandemic workplace strategies…
7/08/2021 Many employees want to work remotely forever but some business owners will fire those who try (Inter-Empresarial)
COVID-19 lockdowns didn’t create the transfer in the direction of a distant workforce — it simply accelerated the inevitable…
7/08/2021 Small businesses urge return to in-person work (DC Velocity)
One critical takeaway from this survey is that there’s no one-size-fits-all approach to post-pandemic workplace strategies…
7/07/2021 Many employees want to work remotely forever but some business owners will fire those who try (Mass Live)
Resistance to some kind of remote work offering may hurt businesses in the future, said Digital’s small business expert, Dennis Consorte
7/07/2021 Survey: Almost half of business owners say remote work hurts productivity (Business Report)
Companies that focus on physical location and hours worked will be behind the curve…
7/07/2021 4 out of 10 employers will fire employees for not returning to office, survey says (Newsday)
It’s true that in-person, human interaction has tremendous value for certain types of teams, but that’s old-school thinking. Remote work is just an extension of this existing trend, and companies that are stuck in an old mindset will be left behind.
7/07/2021 More Workers Want to Stay Home (Sentinel Source)
Work-from-home rewards workers with hundreds of more hours of personal time each year, making for a better…
7/07/2021 Many employees want to work remotely forever. Some business owners will fire those who try (Biz Journals)
While 39% of business owners said they would fire employees who refused to return to work full time, about 39% said they would not…
7/07/2021 Survey: Almost half of business owners say remote work hurts productivity (Business Report)
Employees working from home isn’t all that it’s cracked up to be say business owners who argue productivity is taking a hit…
7/07/2021 Survey: Nearly Half of Business Owners Say Remote Work Is Hurting Productivity (Influencer Style)
With employees working remotely, business owners say productivity is taking a hit…
7/07/2021 Nearly half of entrepreneurs say remote work damages productivity (newszf.com)
Companies that focus on physical location and hours worked will be behind the curve…
7/6/2021 Survey: Nearly Half of Business Owners Say Remote Work Is Hurting Productivity (Inc Magazine, Gabrielle Bienasz) “Companies that focus on physical location and hours worked will be behind the curve,” Dennis Consorte, Digital.com’s small business expert, said in the survey results. “Otherwise, their most valued employees may seek out remote opportunities elsewhere.”
7/6/2021 4 out of 10 employers will fire employees for not returning to office, survey says (Baltimore Sun)
50% of employees said most workers worked on-site full-time, 18% had a hybrid schedule for in-person/remote working. 38% said they had a primarily remote workforce and, as such, were eliminated from the rest of the survey.
7/6/2021 Survey: 4 in 10 small businesses will fire employees who refuse to return to office (SalesGround)
“Companies that focus on physical location and hours worked will be left behind,” said Dennis Consorte, the small business expert at Digital.com, in the survey results. “Otherwise, their most valued employees will look elsewhere for remote opportunities.”
7/6/2021 4 out of 10 employers will fire employees for not returning to office, survey says (NY Daily News)
Consorte believes the pandemic didn’t bring about the shift to remote work since it sped up the inevitable. He also thinks the move will cause small businesses to lose out on valued employees who “may seek out remote opportunities elsewhere.”
7/6/2021 4 out of 10 employers will fire employees for not returning to office, survey says (Orlando Sentinel)
…But, one expert is pushing back. “It’s true that in-person, human interaction has tremendous value for certain types of teams…but that’s old-school thinking. Remote work is just an extension of this existing trend, and companies that are stuck in an old mindset will be left behind,” said Digital’s small business expert Dennis Consorte.
7/6/2021 Digital.com Survey finds 4 in 10 employers will fire workers who won’t return on-site (Boston Real Estate Times)
Digital.com, an independent review website for small business online tools, products, and services, has published a recent survey report on how American companies plan to operate in a post-pandemic workplace.
6/30/2021 4 in 10 small businesses will fire employees who refuse to return to office (WRAL Tech Wire)
“COVID-19 lockdowns didn’t create the move towards a remote workforce—it just accelerated the inevitable,” said Dennis Consorte, an employee of Digital.com that works with small businesses, in the analysis of the data. “Companies that focus on physical location and hours worked will be behind the curve. They should focus instead on the value produced by their extended teams. Otherwise, their most valued employees may seek out remote opportunities elsewhere.”
6/30/2021 4 out of 10 employers will fire employees for not returning to office, survey says (Caloosa Belle / South Central Florida Life)
Most employers cite decreased productivity and the need to perform job functions in person as major concerns “One critical takeaway from this survey is that there’s no one-size-fits-all approach to post-pandemic workplace strategies,” says Digital’s small business expert Dennis Consorte. “Many business owners want mandatory in-person attendance. They need to get direct feedback from workers, mitigate fears about the virus, and demonstrate empathy about other concerns before making such an impactful decision.”
6/30/2021 How Social Media Connects Us, Drives Economics and Impacts Politics (Digital.com)
Please check out my thoughts throughout this detailed data story on how social media connects us, drives economics and…
6/28/2021 4 in 10 employers will fire workers who won’t return on-site (Digital.com)
1 in 5 employers will allow workers to choose where they want to work
45% of employers say employee productivity decreased while working from home…
6/25/2021 Checklist To Create A Hybrid Work Environment Culture (Lighthouse Consulting Services)
My quote is at the end. The author advises companies on managing remote workforces and touches on culture, communication, strategy, management…
6/11/2021 Remote Workers Expand Options (Big Sky Business Journal)
In the field of digital marketing, I hire people outside of my city, and around the world all the time, depending on the skills I need…
6/03/2021 #45 – Dennis Consorte On How To Find Incremental Success As A Small Business Owner (Implement)
In this episode, we talked about:
Growing a company too fast and burning out
Transitioning from the agency model to a smaller scale consultancy
Rebooting process after a big burnout…
6/01/2021 Aligning Marketing and Sales: Why It’s Important and How to Do It (Information Today)
One way to align goals is to measure success for both teams in terms of return on ad spend, or ROAS…
5/17/2021 7 Inspiring Post-COVID Marketing Ideas (+Real Examples!) (Wordstream)
A little-known secret is you can get great results in some industries by advertising on TikTok,” said Dennis Consorte…
4/24/2021 You have a right to share your data (UX Collective)
Our right to privacy preserves our ability to pursue happiness. We own our personal choices, and should be left alone so long as…
3/25/2021 What Banning Surveillance Advertising Could Mean for Small Business (ValueWalk, Anna Peel) “Banning things is never a good idea. What we need is transparency, so that adults can make decisions about how they choose to share their own information.”
3/25/2021 How Small Businesses Can Save Big on 2021 Taxes (ValueWalk, Jacob Wolinsky) Over $5 trillion has been spent on Covid-relief programs. The money is geared towards funding small businesses, which means…
2/18/2021 Amazon bolsters e-commerce for small business with Selz buy (Tech Target)
Australian e-commerce platform Selz may have caught Amazon’s attention because it employs Liquid, Shopify’s template language, which will…
2/17/2021 Why Amazon Acquiring Selz Is Bad For Your Data (ValueWalk)
In the short term, Selz looks like a great ecommerce platform, and small business owners can do well with it. In the long term, your customer data is…
2/16/2021 Skills Employees Need to Survive 2021 and Beyond (Medium)
The lockdowns in response to the coronavirus pandemic have transformed American work life forever…
2/15/2021 Covid Vaccination Survey & Going Back to Work (Digital.com)
Remote work isn’t for everyone. You need discipline to avoid distractions. An intentional environment helps…
2/11/2021 Emotional Intelligence is Gold in the Age of Automation (Substack)
We are in an emotional and physical crisis and it is far from over…
2/10/2021 How the Biden Administration Will Affect Small Businesses (Substack)
Small businesses will feel the impact of changes made by the Biden administration, as well as those that come after four years of a Trump presidency…
4/29/2014 Web Design with Video Content: Engaging Customers (American Marketing Association)
Learn how to use videos in web design to connect with users in a more informative and meaningful way…
10/15/2013 Tips to Prepare Your Ecommerce Website for Black Friday 2013 (American Marketing Association)
The day after Thanksgiving is one of the busiest shopping days on the calendar. We’re here with some tips to help you…
7/31/2013 Google Affiliate Network Merchants: 7 Post-Migration Tips (Feedfront Magazine, Affiliate Summit, Page 7) If you had your affiliate program on the Google Affiliate Network (GAN), slated for retirement on July 31, hopefully you’ve already migrated to another network. But, what do you do after…
7/25/2013 5 Tips for Staying in Touch with Your Affiliates (Revenews)
As a smart business owner, you’ve established good business relationships with your affiliates, and you know how important it is to…
3/28/2013 The Landing Page Optimization Process (Unbounce)
The lesson here? Always be testing (ABT). And make sure you follow the process outlined above – pay particular attention to…
8/14/2012 Online Reputation Management Infographic (Search Engine Journal)
With the advent of social media and online review sites, it is easier than ever for consumers to give praise for their favorite places, products and/or services. It’s hard to imagine that…
7/25/2012 In-House vs Outsourced Affiliate Management: 3 Comparisons (AM Navigator)
Finally, five days ago, another competitor of ours, Consorte Marketing (who, apparently, also offers affiliate program management as a service) has put together an excellent…