Press & Publications

9/23/2021 Oracle Turns to AI to Automate Digital Marketing With Fusion Marketing (Web Pro News) “Machine learning algorithms are integral to digital marketing and that will only increase over time. The best digital marketers have embraced this fact, and have already shifted their focus towards more human-first activities. Machines are better at crunching numbers and making data-driven decisions. But they still need humans to decide what data to feed into those systems. This comes from understanding human behavior, a deep sense of empathy, and expert-level storytelling that are hard to replicate through AI.”

9/21/2021 As job searches skyrocket, some companies ditching office space “No matter what, this is where we’re going, we’re going to a virtual first environment because it makes so much sense,” he says.

9/21/2021 Awarepreneurs #218 | The Great Resignation 2021: Entrepreneurship, Burnout & Happiness with Dennis Consorte (podcast on entrepreneurial advice)

9/21/2021 More companies say goodbye to the office as COVID rages and remote work gains acceptance (USA Today)- “The lockdowns have only accelerated what already has been happening for years,” says Dennis Consorte, a small business consultant for Digital.com. “We have been moving toward remote working for decades.”

9/17/2021 Pandemic-induced office closures may become more permanent “Seven out of 10 businesses since March of 2020 have closed at least some of their office,” said Dennis Consorte, a small business consultant with Digital.com. “It is an indicator that what’s been happening over the last couple of decades is just accelerating, and that is we are moving towards more of a remote workforce.”

9/15/2021 Some Older Workers Switched Jobs During the Pandemic (AARP) “Older founders tend to be more successful, based on their years of experience.”

9/15/2021 Survey: 7 in 10 businesses shut down office spaces (BizReport) “Despite the paradigm shift towards a remote workforce, most employers still feel there are benefits to having employees working in-person.”

9/11/2021 Napping? Watching TV? Survey finds unusual reasons people want to keep working from home (WTOP) “People have been depressed. They’ve been emotional-eating. They’re not exercising. They’re doing all the things they shouldn’t do” Listen to the Audio Clip Here

9/7/2021 The Role of the Marketer: 4 of the most important jobs a marketer can do (with real examples and data) (Marketing Sherpa)
“Use an automated tool to aggregate new reviews and social mentions so that you can address them promptly.”

9/03/2021 Survey: 32% of people quit jobs during pandemic to start a business (UCB Journal)
“Perhaps the most impactful change is that many people are rethinking their career paths and reimagining what it means to achieve financial freedom and break the cycle of living paycheck-to-paycheck.”

9/02/2021 Digital.Com Survey Finds 32% Of People Quit Their Jobs During The Pandemic To Start A Business (About Insider)
“The pandemic forced us to quickly adapt to new technology as well as virtual work and social activities.”

8/31/2021 Survey: One-Third of People Who Quit Their Jobs Plan to Start Businesses (Inc.)
“By pursuing a passion, work won’t feel like work, but will instead give you purpose, which is far more valuable than the dollars earned.”

8/30/2021 Why are Workers Quitting? 1/3 are Starting Their Own Businesses (Digital.com)
“Many people believe that business ownership means setting your own hours and answering to no one,” he says. “The truth is that for many business owners, a half-day is twelve hours, every single customer is your boss, and you have to hustle to stay afloat. However, by pursuing a passion, work won’t feel like work, but will instead give you purpose, which is far more valuable than the dollars earned.”

8/22/2021 The Real Reasons Workers Want to Stay Remote? Pets, Naps, and TV (MI Tech News)
“More people are starting to realize that there’s tremendous value in having the flexibility to work remotely.”

8/21/2021 The Psychology of Reading Online Reviews (WTOP)
“A lot of people who want to buy the product are going to be focusing on the five-star reviews, and those who are more hesitant are going to be looking at the one-star reviews.” Listen to the audio on WTOP here

8/16/2021 Even After Coronavirus, a Quarter of Small Businesses without a Website (Ecom Hunt)
“Online shopping is more convenient than in-store shopping, and the old ways of doing business are declining. People are accustomed to researching businesses and services on the internet. The question isn’t whether you need a website. It’s whether you will survive without one and for how long.”

8/11/2021 Digital.com survey 23% of small retailers do not have a website (Enterprise Times)
“There is an overwhelming amount of data that shows consumers spend a lot of time online. They will typically start their search for a product or service over the internet.”

8/10/2021 Run a small business without a website? Some still do (WTOP)
“You log into a website like Shopify or any other e-commerce platform and very easily you can go to a page that lists all of your orders. You just click through them. It tells you exactly what to ship and to whom to ship it. You press a button that says you’ve completed the order, and you’re done. That’s it.” Listen to the audio on WTOP here

08/04/2021 Hiring Is Slow and Talent Is Hard to Find. Should You Start Posting Salaries In Job Listings? (Inc.com)
“If you’re offering a more competitive salary than other companies, then it’s worth it to list it in the job description.”

08/04/2021 Small businesses struggle to launch websites, according to report (InformNNY)
“Any business that operates solely offline will miss the opportunity to attract new customers and build loyalty with existing customers who are looking for more convenience.”

7/20/2021 Despite pandemic, 1 in 4 small retail businesses still don’t have a website (Digital.com)
“Having a website also allows business owners to capture email addresses or phone numbers, which they can use for inexpensive marketing.”

7/08/2021 Small businesses urge return to in-person work (CSCMP’s Supply Chain Quarterly)
One critical takeaway from this survey is that there’s no one-size-fits-all approach to post-pandemic workplace strategies…

7/08/2021 Many employees want to work remotely forever but some business owners will fire those who try (Inter-Empresarial)
COVID-19 lockdowns didn’t create the transfer in the direction of a distant workforce — it simply accelerated the inevitable…

7/08/2021 Small businesses urge return to in-person work (DC Velocity)
One critical takeaway from this survey is that there’s no one-size-fits-all approach to post-pandemic workplace strategies…

7/07/2021 Many employees want to work remotely forever but some business owners will fire those who try (Mass Live)
Resistance to some kind of remote work offering may hurt businesses in the future, said Digital’s small business expert, Dennis Consorte

7/07/2021 Survey: Almost half of business owners say remote work hurts productivity (Business Report)
Companies that focus on physical location and hours worked will be behind the curve…

7/07/2021 4 out of 10 employers will fire employees for not returning to office, survey says (Newsday)
It’s true that in-person, human interaction has tremendous value for certain types of teams, but that’s old-school thinking. Remote work is just an extension of this existing trend, and companies that are stuck in an old mindset will be left behind.

7/07/2021 More Workers Want to Stay Home (Sentinel Source)
Work-from-home rewards workers with hundreds of more hours of personal time each year, making for a better…

7/07/2021 Many employees want to work remotely forever. Some business owners will fire those who try (Biz Journals)
While 39% of business owners said they would fire employees who refused to return to work full time, about 39% said they would not…

7/07/2021 Survey: Almost half of business owners say remote work hurts productivity (Business Report)
Employees working from home isn’t all that it’s cracked up to be say business owners who argue productivity is taking a hit…

7/07/2021 Survey: Nearly Half of Business Owners Say Remote Work Is Hurting Productivity (Influencer Style)
With employees working remotely, business owners say productivity is taking a hit…

7/07/2021 Nearly half of entrepreneurs say remote work damages productivity (newszf.com)
Companies that focus on physical location and hours worked will be behind the curve…

7/6/2021 Survey: Nearly Half of Business Owners Say Remote Work Is Hurting Productivity (Inc.com)
“Companies that focus on physical location and hours worked will be behind the curve,” Dennis Consorte, Digital.com’s small business expert, said in the survey results. “Otherwise, their most valued employees may seek out remote opportunities elsewhere.”

7/6/2021 4 out of 10 employers will fire employees for not returning to office, survey says (Baltimore Sun)
50% of employees said most workers worked on-site full-time, 18% had a hybrid schedule for in-person/remote working. 38% said they had a primarily remote workforce and, as such, were eliminated from the rest of the survey.

7/6/2021 Survey: 4 in 10 small businesses will fire employees who refuse to return to office (SalesGround)
“Companies that focus on physical location and hours worked will be left behind,” said Dennis Consorte, the small business expert at Digital.com, in the survey results. “Otherwise, their most valued employees will look elsewhere for remote opportunities.”

7/6/2021 4 out of 10 employers will fire employees for not returning to office, survey says (NY Daily News)
Consorte believes the pandemic didn’t bring about the shift to remote work since it sped up the inevitable. He also thinks the move will cause small businesses to lose out on valued employees who “may seek out remote opportunities elsewhere.”

7/6/2021 4 out of 10 employers will fire employees for not returning to office, survey says (Orlando Sentinel)
…But, one expert is pushing back. “It’s true that in-person, human interaction has tremendous value for certain types of teams…but that’s old-school thinking. Remote work is just an extension of this existing trend, and companies that are stuck in an old mindset will be left behind,” said Digital’s small business expert Dennis Consorte.

7/6/2021 Digital.com Survey finds 4 in 10 employers will fire workers who won’t return on-site (Boston Real Estate Times)
Digital.com, an independent review website for small business online tools, products, and services, has published a recent survey report on how American companies plan to operate in a post-pandemic workplace.

6/30/2021 4 in 10 small businesses will fire employees who refuse to return to office (WRAL Tech Wire)
“COVID-19 lockdowns didn’t create the move towards a remote workforce—it just accelerated the inevitable,” said Dennis Consorte, an employee of Digital.com that works with small businesses, in the analysis of the data. “Companies that focus on physical location and hours worked will be behind the curve. They should focus instead on the value produced by their extended teams. Otherwise, their most valued employees may seek out remote opportunities elsewhere.”

6/30/2021 4 out of 10 employers will fire employees for not returning to office, survey says (Caloosa Belle / South Central Florida Life)
Most employers cite decreased productivity and the need to perform job functions in person as major concerns “One critical takeaway from this survey is that there’s no one-size-fits-all approach to post-pandemic workplace strategies,” says Digital’s small business expert Dennis Consorte. “Many business owners want mandatory in-person attendance. They need to get direct feedback from workers, mitigate fears about the virus, and demonstrate empathy about other concerns before making such an impactful decision.”

6/30/2021 How Social Media Connects Us, Drives Economics and Impacts Politics (Digital.com)
Please check out my thoughts throughout this detailed data story on how social media connects us, drives economics and…

6/28/2021 4 in 10 employers will fire workers who won’t return on-site (Digital.com)
1 in 5 employers will allow workers to choose where they want to work
45% of employers say employee productivity decreased while working from home…

6/25/2021 Checklist To Create A Hybrid Work Environment Culture (Lighthouse Consulting Services)
My quote is at the end. The author advises companies on managing remote workforces and touches on culture, communication, strategy, management…

6/11/2021 Remote Workers Expand Options (Big Sky Business Journal)
In the field of digital marketing, I hire people outside of my city, and around the world all the time, depending on the skills I need…

6/03/2021 #45 – Dennis Consorte On How To Find Incremental Success As A Small Business Owner (Implement)
In this episode, we talked about:
Growing a company too fast and burning out
Transitioning from the agency model to a smaller scale consultancy
Rebooting process after a big burnout…

6/01/2021 Aligning Marketing and Sales: Why It’s Important and How to Do It (Information Today)
One way to align goals is to measure success for both teams in terms of return on ad spend, or ROAS…

5/17/2021 7 Inspiring Post-COVID Marketing Ideas (+Real Examples!) (Wordstream)
A little-known secret is you can get great results in some industries by advertising on TikTok,” said Dennis Consorte…

4/24/2021 You have a right to share your data (UX Collective)
Our right to privacy preserves our ability to pursue happiness. We own our personal choices, and should be left alone so long as…

3/25/2021 What Banning Surveillance Advertising Could Mean for Small Business (ValueWalk)
Banning things is never a good idea. What we need is transparency, so that adults can make decisions about how…

3/25/2021 How Small Businesses Can Save Big on 2021 Taxes (ValueWalk)
Over $5 trillion has been spent on Covid-relief programs. The money is geared towards funding small businesses, which means…

3/25/2021 What Banning Surveillance Advertising Could Mean for Small Businesses (Entrepreneur)
Banning things is never a good idea. What we need is transparency, so that adults can make decisions about how…

2/18/2021 Amazon bolsters e-commerce for small business with Selz buy (Tech Target)
Australian e-commerce platform Selz may have caught Amazon’s attention because it employs Liquid, Shopify’s template language, which will…

2/17/2021 Why Amazon Acquiring Selz Is Bad For Your Data (ValueWalk)
In the short term, Selz looks like a great ecommerce platform, and small business owners can do well with it. In the long term, your customer data is…

2/16/2021 Skills Employees Need to Survive 2021 and Beyond (Medium)
The lockdowns in response to the coronavirus pandemic have transformed American work life forever…

2/15/2021 Covid Vaccination Survey & Going Back to Work (Digital.com)
Remote work isn’t for everyone. You need discipline to avoid distractions. An intentional environment helps…

2/11/2021 Emotional Intelligence is Gold in the Age of Automation (Substack)
We are in an emotional and physical crisis and it is far from over…

2/10/2021 How the Biden Administration Will Affect Small Businesses (Substack)
Small businesses will feel the impact of changes made by the Biden administration, as well as those that come after four years of a Trump presidency…

4/29/2014 Web Design with Video Content: Engaging Customers (American Marketing Association)
Learn how to use videos in web design to connect with users in a more informative and meaningful way…

10/15/2013 Tips to Prepare Your Ecommerce Website for Black Friday 2013 (American Marketing Association)
The day after Thanksgiving is one of the busiest shopping days on the calendar. We’re here with some tips to help you…

7/31/2013 Google Affiliate Network Merchants: 7 Post-Migration Tips (Feedfront)
If you had your affiliate program on the Google Affiliate Network (GAN), slated for retirement on July 31, hopefully you’ve already migrated to another network. But, what do you do after…

7/25/2013 5 Tips for Staying in Touch with Your Affiliates (Revenews)
As a smart business owner, you’ve established good business relationships with your affiliates, and you know how important it is to…

6/03/2013 How to Design an Effective Infographic (Business.com)
An effective infographic presents a clear message that is immediate, obvious and visual. Learn how to…

3/28/2013 The Landing Page Optimization Process (Unbounce)
The lesson here? Always be testing (ABT). And make sure you follow the process outlined above – pay particular attention to…

8/14/2012 Online Reputation Management Infographic (Search Engine Journal)
With the advent of social media and online review sites, it is easier than ever for consumers to give praise for their favorite places, products and/or services. It’s hard to imagine that…

7/25/2012 In-House vs Outsourced Affiliate Management: 3 Comparisons (AM Navigator)
Finally, five days ago, another competitor of ours, Consorte Marketing (who, apparently, also offers affiliate program management as a service) has put together an excellent…