Dennis Consorte

Life, work, and interests

6 Ways SEO and Publicity Teams Can Work Cross Functionally to Amplify Results

Often, different departments within an organization have overlapping goals. Within marketing, this happens a lot with search engine optimization (SEO), and publicity or public relations (PR). For example, you might have a data story or important press to share. SEO teams and publicity teams can work cross-functionally to promote that content to drive the brand as well as link-building, to get the most out of every piece of content.

To help you discover ways for your SEO and publicity teams to work cross-functionally, we asked SEO, PR, and people leaders this question for their best recommendations. From starting with communication to having the teams work toward the same goals, there are several ways that these teams can work together and amplify each other’s results.

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Business Experts Weigh in on the Quiet Firing Trend

11 Business Experts Weigh in on the ‘Quiet Firing’ Trend

Shortly after “Quiet Quitting” took headlines by storm, “Quiet Firing” showed up in its wake. The former takes the side of the employee, where various factors such as COVID-related stress, burnout, and economic woes take their toll on the workforce leading them to choose to be less productive. The latter is the business side, where productivity is stifled from the top-down in order to make a person so miserable they willingly leave. But if employees are quietly quitting, why shouldn’t management participate in quietly firing these difficult workers?

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