Tag seo

People went crazy trying to use ChatGPT and other AI-generated content as a shortcut to content creation and SEO. If they haven’t learned yet, they’ll soon discover that Google doesn’t like machine-generated content. This will reflect in their rankings—or lack thereof as people learn that human-generated content will outrank AI-generated content. Now, Bing has incorporated ChatGPT into their search results and this is yet another reason not to cut and paste ChatGPT content onto your website. More than that, the Bing integration with ChatGPT will transform SEO. Want to know why? Read the expert tips below and learn all about machine-generated content and SEO.

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With the release of ChatGPT having free and open access to the public, spammers are coming out of the woodwork and Google is on high alert. According to the New York Times, Alphabet’s Google distributed a code-red memo over the concern that AI-generated content could displace their search algorithm. I’m skeptical that this will happen. Google is a vast organization with abundant resources and some of the best engineers in the world. However, it’s important to ideate through future changes and adjust your digital marketing strategy accordingly.

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Often, different departments within an organization have overlapping goals. Within marketing, this happens a lot with search engine optimization (SEO), and publicity or public relations (PR). For example, you might have a data story or important press to share. SEO teams and publicity teams can work cross-functionally to promote that content to drive the brand as well as link-building, to get the most out of every piece of content. The PR team might send email pitches, and the SEO team might want certain things included in the request such as relevant pages to link to.

To help you discover ways for your SEO and publicity teams to work cross-functionally, we asked SEO, PR, and people leaders this question for their best recommendations. From starting with communication to having the teams work toward the same goals, there are several ways that these teams can work together and amplify each other’s results.

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To help you discover the best link-building secrets, we asked SEO professionals and marketing leaders this question for their best insights. From incorporating social proof into your SEO strategy to giving testimonials online, there are several lesser-known link building tactics that can be used to boost brand awareness and authority online.

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