Life, work, and interests
Crypto has been in a bear market for a while. While it may take a long time for the market to recover, marketing must continue. Blockchain, crypto, and web3 organizations (decentralized or not) need to build their audiences like any other company or project. So, how do you do it? Try these cryptocurrency marketing tips from seven experts.
Often, sales people will over-sell in order to get a deal. They make promises they can’t keep, and trap clients with year-long contracts. This becomes a churn and burn strategy that just isn’t sustainable. Meanwhile, B2B service providers that are honest about expectations up front end up closing fewer deals because they are perceived as providing less value, based on their words. So the question is, how do you compete as an ethical B2B company?
The good news is that if you build a solid relationship with your prospect, they may come back to you after your competitor doesn’t follow through on their promises. However, you lose a lot of time under those circumstances, and your prospect loses trust in the services you provide. A better outcome is to get the deal.
From explaining to them why the competition can’t deliver to leaning into transparency, here are the 6 ways to close a B2B prospect when your competitors promise the moon.
More digital marketers are becoming aware of Discord as a powerful tool for community building. It’s very popular in certain spaces, including crypto, politics, and investor relations. As web3 projects continue to grow, it will become even more prevalent. And, as some users are abandoning platforms like Twitter, they are looking for a new home. You can provide such a space, using Discord and real time communications.
There aren’t a lot of experts when it comes to Discord communities. But, if you start utilizing it now, eventually you can achieve expert status and get the most out of the platform. Here are a few tips that you may find of value as you learn the system.
Do you know when you should begin pitching investors? How about the three most important factors investors want to see in a pitch? A lot of the work that goes into finding investors lies in subtlety and knowing the not-so-obvious elements of pitching. If you’re out looking for quality investors to buy into your startup, here are 14 tips you might not have considered before, from financial experts and entrepreneurs themselves.
I spend the first two hours of my morning preparing for the day ahead. This includes some light meditation, gratitude exercises while I make coffee, reviewing my calendar and prioritizing my tasks by urgency and importance. I then get my team started, and might have a client meeting. I’m on an extended weight-loss journey, so on most weekdays I go to the gym in the mid-morning where I listen to podcasts while doing cardio, and answer a few emails between weight-training sets. This is what works for me, and other founders, c-suite executives, and team leaders have morning routines that work for them.
To help you gain insight into the morning routines of founders, we asked successful entrepreneurs and founders how they start their days. From practicing 5-minute journaling to “Zenning out” in the morning, there are several different morning routines that these founders engage in to start their days off right and end feeling productive and content.
Most sales don’t happen overnight, especially if they’re large purchases or B2B deals. They often require you to educate your prospects on your product or service while simultaneously building a relationship with them. Rapport usually takes time to develop, but with practice, you can speed up the process.