Category Business

The move towards a remote-first workforce was accelerated during the pandemic lockdowns. Many people were forced into a situation they didn’t know how to navigate. Some organizations adapted well, while others became fragmented. Some time ago, I interviewed Dr. Troy Hall, the author of Cohesion Culture: Proven Principles to Retain Your Top Talent. He’s one of the contributing authors of my book on burnout recovery. The interview, book, and my experience having worked remotely on and off for the past two decades keeps organizational cohesion top of mind for me, and I wanted to know more. So, I asked 9 start-up founders, team builders, and senior-level decision-makers how to create a cohesive culture for remote workers. Their answers are below.

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What’s in store for us when automation hits a tipping point? Many people are scared for their jobs. Don’t be. Accept that this is the future and lean into it. To make it, you will need to research your industry and think about what’s on the horizon. Then, think about the skills you can acquire over the next few years to future-proof yourself.

Recently, I wrote an article for Entrepreneur about AI-content and how to outrank it as a subject-matter expert or writer. The key was to highlight your experience, expertise, authority, and trust (EEAT) online. What we know today is that machine-generated content lacks the depth and experience that a human writer can provide. One way to show this is by including pictures in your content. AI-generated content is just one area where machine learning algorithms will flourish in the coming years. But you can use this example to think about your own industry, and what you can do to get ahead.

Read these expert insights about the future of work and how to get ahead.

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With the release of ChatGPT having free and open access to the public, spammers are coming out of the woodwork and Google is on high alert. According to the New York Times, Alphabet’s Google distributed a code-red memo over the concern that AI-generated content could displace their search algorithm. I’m skeptical that this will happen. Google is a vast organization with abundant resources and some of the best engineers in the world. However, it’s important to ideate through future changes and adjust your digital marketing strategy accordingly.

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Recovering from burnout can take a significant amount of time and effort. It’s not something that can be resolved quickly or easily. The length of time it takes to recover from burnout can vary widely depending on the individual and the severity of the burnout. Some people may be able to recover in a matter of weeks or months, while others may take longer.

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Often, sales people will over-sell in order to get a deal. They make promises they can’t keep, and trap clients with year-long contracts. This becomes a churn and burn strategy that just isn’t sustainable. Meanwhile, B2B service providers that are honest about expectations up front end up closing fewer deals because they are perceived as providing less value, based on their words. So the question is, how do you compete as an ethical B2B company?

The good news is that if you build a solid relationship with your prospect, they may come back to you after your competitor doesn’t follow through on their promises. However, you lose a lot of time under those circumstances, and your prospect loses trust in the services you provide. A better outcome is to get the deal.

From explaining to them why the competition can’t deliver to leaning into transparency, here are the 6 ways to close a B2B prospect when your competitors promise the moon.

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More digital marketers are becoming aware of Discord as a powerful tool for community building. It’s very popular in certain spaces, including crypto, politics, and investor relations. As web3 projects continue to grow, it will become even more prevalent. And, as some users are abandoning platforms like Twitter, they are looking for a new home. You can provide such a space, using Discord and real time communications.

There aren’t a lot of experts when it comes to Discord communities. But, if you start utilizing it now, eventually you can achieve expert status and get the most out of the platform. Here are a few tips that you may find of value as you learn the system.

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Do you know when you should begin pitching investors? How about the three most important factors investors want to see in a pitch? A lot of the work that goes into finding investors lies in subtlety and knowing the not-so-obvious elements of pitching. If you’re out looking for quality investors to buy into your startup, here are 14 tips you might not have considered before, from financial experts and entrepreneurs themselves.

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Content is at the heart of every digital marketing strategy. It’s how we communicate ideas, build connections, and persuade people to consider our products and services. Some content is more experiential, such as what you might find in the Metaverse or other experiential environments. Other content comes in audio, video formats. But it all begins with an understanding of the basics of communication and storytelling. With that in mind, this expert roundup focuses on articles, landing pages, and other forms of content that tend to be more text-oriented.

Whether you’re a small business or a large enterprise, content is key to building a successful online presence. To help you select the best topics and keywords for your new website, we asked marketing and growth leaders for their insights.

From using Google’s Keyword Planner to mapping out a customer journey, there are many great tips to drive a content strategy that will help you reach your target audience.

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Recently, I ran a survey of 1000 retail investors to determine where their heads were at on the economy and earning extra cash with a side hustle. The results were astounding.

Many people believe we are in, or on the verge of, a recession. These are questionable times for investors, so it’s helpful to look into how some successful people are managing their own capital. We asked them, “How has the current economy shifted the way you invest?”

Of course, this is not financial advice. To help during these more frugal times, we asked what a few CEOs, founders, and other investors are doing, to see their thought process on investment shifts to deal with an uncertain future.

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Many people face burnout throughout their careers. Over the last 25+ years, I’ve burned out, overcame burnout, and prevented burnout from happening when I recognized the signs. This is such an important topic that I wrote a book about burnout recovery, which I will release soon.

According to a Deloitte survey, 77% of Americans have experienced burnout at their current jobs, half of which have had multiple occurrences. There are many ways to cope with burnout, and some will work better than others.

To help you find ways to overcome burnout in your professional life, we asked working professionals and business leaders about their experiences and advice. There are several burnout recovery tips and stories shared to demonstrate what steps you could take to lift yourself up and overcome this problem in your own life.

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