Dennis Consorte

Life, work, and interests

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14 Ways Generative AI Will Change the Way We Work

Machine-generated content is already transforming the way we work. We are moving past the stage where humans execute on ideas, to a future where humans will provide the ideas that machines execute on. Generative AI will completely transform the way we live and work over the next 10 years. To get ahead of the curve, we asked a panel of experts for their opinions on the benefits of AI generated content and other outputs of machine learning. Here’s what they had to say.

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8 Ways the Bing Integration With ChatGPT Will Transform SEO

People went crazy trying to use ChatGPT and other AI-generated content as a shortcut to content creation and SEO. If they haven’t learned yet, they’ll soon discover that Google doesn’t like machine-generated content. This will reflect in their rankings—or lack thereof as people learn that human-generated content will outrank AI-generated content. Now, Bing has incorporated ChatGPT into their search results and this is yet another reason not to cut and paste ChatGPT content onto your website. More than that, the Bing integration with ChatGPT will transform SEO. Want to know why? Read the expert tips below and learn all about machine-generated content and SEO.

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14 Tips to Get Press With Pitch Email Examples

14 Tips to Get Press With Pitch Email Examples

Many people think that you can get media coverage simply by blasting out a press release to every journalist under the sun. While you can get coverage in this way, it presents problems. In the pitch email examples that follow, experts address three key points:

First, people will begin to ignore your emails if they are not relevant. You want to make sure your emails stand out and the recipients don’t skip over them.

Second, they will be less likely to cover you or your company if they don’t feel special in some way. Reporters like to know that they have some level of exclusivity whenever possible. This could mean early access to a data story or other relevant information when possible (generally, acceptable for private companies and individuals but not for public companies under embargo).

Third, you can’t build relationships with email blasts in the same way you can with personalized pitches to writers, bookers, and others. Also keep in mind that although publishing a press release on the news wire is a good practice, it’s really secondary to the individual pitching you do. With that in mind, we’ve interviewed numerous experts on how they choose to pitch journalists. Take a look at their pitch email examples below.

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9 Ways to Create a Cohesive Culture for Remote Workers

The move towards a remote-first workforce was accelerated during the pandemic lockdowns. Many people were forced into a situation they didn’t know how to navigate. Some organizations adapted well, while others became fragmented. Some time ago, I interviewed Dr. Troy Hall, the author of Cohesion Culture: Proven Principles to Retain Your Top Talent. He’s one of the contributing authors of my book on burnout recovery. The interview, book, and my experience having worked remotely on and off for the past two decades keeps organizational cohesion top of mind for me, and I wanted to know more. So, I asked 9 start-up founders, team builders, and senior-level decision-makers how to create a cohesive culture for remote workers. Their answers are below.

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11 Ways that AI-Generated Content Will Transform Digital Marketing

11 Ways that Machine-Generated Content Will Transform Digital Marketing

If you’ve spent any time at all on social media, then you’ve likely come across lots of advice on how to use ChatGPT and other tools to produce AI-generated content. Most of this advice is bad. Like, really bad. I read, watched and listened to so much bad advice, that I felt compelled to write an article for Entrepreneur Magazine countering the bad advice about ChatGPT. Regardless, the future of machine-generated content is bright. Machine learning algorithms are improving by orders of magnitude and this sort of content will be integrated into the way we perform digital marketing moving forward. How? Read the tips and insights from marketing thought leaders below to find out.

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10 Ways to Increase Twitter Engagement

10 Ways to Increase Twitter Engagement in 2023

People often feel like it’s a daunting task to increase Twitter engagement. The tactics change from time to time, as stakeholders constantly upgrade social media platforms, their respective algorithms, and terms of service. Recently, Elon Musk has been very intentional about changing the policies and direction of the company since his takeover. Love him or hate him, his decisions are impactful and you need to be aware of the best tactics to stay relevant.

From actively replying to engaged audience members to leveraging hashtags, try the tips below to see if you can improve engagement on your profile.

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How AI-Generated Content Will Transform Digital Marketing

With the release of ChatGPT having free and open access to the public, spammers are coming out of the woodwork and Google is on high alert. According to the New York Times, Alphabet’s Google distributed a code-red memo over the concern that AI-generated content could displace their search algorithm. I’m skeptical that this will happen. Google is a vast organization with abundant resources and some of the best engineers in the world. However, it’s important to ideate through future changes and adjust your digital marketing strategy accordingly.

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6 Tips for Discord Community Building

6 Tips for Discord Community Building

More digital marketers are becoming aware of Discord as a powerful tool for community building. It’s very popular in certain spaces, including crypto, politics, and investor relations. As web3 projects continue to grow, it will become even more prevalent. And, as some users are abandoning platforms like Twitter, they are looking for a new home. You can provide such a space, using Discord and real time communications.

There aren’t a lot of experts when it comes to Discord communities. But, if you start utilizing it now, eventually you can achieve expert status and get the most out of the platform. Here are a few tips that you may find of value as you learn the system.

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