Ways to Drive Engagement on LinkedIn You'll Want to Try
Business - Expert Roundups - Marketing

9 Ways to Drive LinkedIn Engagement You’ll Want to Try

LinkedIn is a great way to build a professional platform for both your personal brand and the company’s online presence. Even though it’s a more professional social media platform, it still has that keyword in it: social.

If you happen to have the premium version of LinkedIn, then you might want to start tracking people who have engaged your posts in the past. Add them to a list in Sales Navigator and reciprocate whenever they put up new content. You’ll be surprised how many of them will continue to engage your content, too. Also, feel free to connect with me.

As with with every other social channel, you’ll want to drive quality engagement with your content. These nine business leaders and digital marketing professionals weigh in on some of the best practices to drive LinkedIn engagement that includes more likes, comments, shares, and other interactions with your posts.

Address Your Comment Section

One of the best ways to drive engagement on LinkedIn is to respond to every comment people make on your posts. That may take some time, but it’ll spark engagement with those already posted. Plus, it beats the algorithm out for featuring posts. Getting your posts to move to the top will then drive engagement up. More organic traffic becomes part of an ever-increasing engagement cycle.

Baruch Labunski, CEO, Rank Secure

Share Other Quality Posts

If you consistently share other people’s posts that you admire, this could get more eyes on your profile and your posts. Showing support for other professionals and businesses will give people a good impression. In fact, this could actually be a more effective tactic than only sharing your own posts.

Nick Shackelford, Managing Partner, Structured Agency

Ask Influencers to Share Your Content

You can use LinkedIn as a platform for your influencers to share your content if you have any. As long as you’re part of their industry and not spamming, you can ask a couple of influencers to share your content. This will get you more engagement on your post since the influencers’ followers will see it. That’s because they’ll be eager to see what their favorite influencers think about your content.

Matthew Ramirez, Founder, Paraphrase Tool

Convey Tone With an Appropriate Emoji

Using emojis on LinkedIn is a strategy that splits the audience. Some believe it’s not suitable for a professional context, while others grasp the communicative aspect thinking it to be an excellent way to convey the tone of voice. To have a more responsive, active, and engaged audience, I believe that adding emojis show openness and willingness to dialogue. It’s like an open door that invites you to share your opinions and experiences.

Natalia Brzezinska, Marketing & Outreach Manager, PhotoAiD

Natalia Brzezinska, Marketing & Outreach Manager, PhotoAiD
Natalia Brzezinska, Marketing & Outreach Manager, PhotoAiD

Go Live With Your LinkedIn Content

Streaming with LinkedIn Live is one way to drive engagement on your LinkedIn posts. Live videos generate 7x more reactions and 24x more comments when all other factors are equal. LinkedIn Live works in the same way as other live streaming platforms such as Facebook and Instagram, supporting a variety of third-party broadcasting tools.

Sanket Shah, CEO, InVideo

Diversify Your Post Topics

Diversify the type of content that you post. If you post about similar topics too often, people may become tired of coming across such similar posts on a consistent basis. They could even opt to unfollow you on LinkedIn. So, be sure to make the topics of your posts more varied so that you come off as a more well-rounded and curious person rather than pushing the same idea ad nauseam.

Drew Sherman, Director of Marketing & Communications, Carvaygo

Engage in Subtle Suggestions

“Found this fascinating and thought I’d share” is a sneaky way to drive LinkedIn post engagement. At the start, this phrase implies that you are simply passing on an interesting bit of information rather than having an alternate agenda. Viewers may be thus inclined to thank you for your thoughtfulness and agree with your assessment. Saying “thought I’d share” subtly encourages viewers to share the post and extend its reach. You can add the phrase to reposts of outside sources or original anecdotes.

Michael Alexis, CEO, tiny campfire

Try sharing exciting articles related to the field using popular hashtags with your followers. Research and select more niche hashtags, but not so small that no one follows or uses them. An example in my area is #marketingstrategy, with over 51,000 followers.

Just enter a hashtag in the search bar and filter the results by hashtag to see how many posts use that hashtag and others that are related. With lots of research and understanding, you can build a solid following and attract a loyal consumer base interested in your brand and business.

Benjamin Earley, CEO, HOLT

Ask a Question

If you want to start a conversation on LinkedIn that will attract attention, begin by simply asking a question. People love to share their thoughts, opinions, and experiences, and genuine interactions will encourage others to also take part. When you also engage, this can be the perfect time to network with anyone in the conversation.

Victor Mathieux, Co-Founder & CEO, Miracle Brand

Victor Mathieux, Co-Founder & CEO, Miracle Brand
Victor Mathieux, Co-Founder & CEO, Miracle Brand