Featured Quotes

7/12/2022 Beyond Crypto: The Tech Behind the Blockchain And How to Invest in It (Nasdaq, Ari Zoldan) “Pay attention to the utility of blockchain technology in new spaces. For example, Web 3.0 is a movement towards a decentralized web. I would take a hard look at companies that use blockchain technology to connect people in new ways.”

6/6/2022 12 Tips for Changing Marketing Careers (American Marketing Association, Colorado) “When you want to switch careers within marketing, start by leveraging your existing relationships.”

6/1/2022 17% of 2022 college grads run their own businesses; another 43% plan to follow suit (Intelligent.com) “The gig economy is booming, decentralization is entering every aspect of our lives, and in our mobile-first society, young people are wired for life on the go. Business ownership will enable this generation of workers to maintain flexibility while exploring their passions in ways they couldn’t previously.”

5/21/2022 A psychologist explains why negativity dominates your daily thoughts, and what to do about it (Fast Company, Merilee A. Kern) “The media sensationalizes stories to drive clicks and views. Negative people often project their negativity on the rest of us, too, both in person and over social media. When this happens, it’s best to focus on those things that are within your control to get the positive outcomes you want.”

3/31/2022 Pain At The Pump: How Companies Are Helping Employees Offset Surging Gas Prices (Forbes, Emmy Lucas) Dennis Consorte, a small business consultant at review website Digital.com, says the record-high gas prices have taken the greatest toll on small businesses and lower-income workers, who “have the most barriers to success.”

2/2/2022 How to Invest in NFTs (Nasdaq, Ari Zoldan) “The next frontier for ecommerce is the metaverse. Luxury brands like Louis Vuitton are already inserting RFID chips into their products, making every item unique. Once brands cross over into the NFT space, they’ll be able to sell non-fungible products that have digital counterparts in the metaverse with special characteristics.”

1/31/2022 Dreaming of starting your own business? You’re not alone. (Crain’s Chicago Business, H. Lee Murphy) “If you’re working from home, your overhead is low and that makes the jump to starting up your own business easy. Technology has made it all possible.”

1/31/2022 The Pandemic’s Toll on Retirement Accounts (Nasdaq, ETF Trends) Dennis Consorte, a small business expert, cautions, “with two in five Americans planning on starting a business this year, a good portion will likely pull from their retirement accounts to fund these ventures.”

1/30/2022 Great Resignation could fuel more withdrawals from retirement accounts (Yahoo Money, Vera Gibbons) “With two in five Americans planning on starting a business this year, a good portion will likely pull from their retirement accounts to fund these ventures.”

1/25/2022 The Most Common Small Business Mistakes (Forbes, Caroline Castrillon) “One of the drivers for The Great Resignation is that people want to feel a sense of purpose. Business ownership can give you the flexibility to pursue what matters to you in a way you believe will be most meaningful and impactful.”

12/2/2021 Companies are pocketing their fattest profits in more than 70 years, even as they complain about inflation (Business Insider) “Businesses are inflating already inflated prices in order to turn a bigger profit amid people’s fears over uncertain times.”

11/8/2021 ‘The Great Resignation’ is creating more entrepreneurs, side hustlers, and freelancers (Vera Gibbons, Yahoo Finance) “Some (companies) are even giving employees ultimatums if they don’t come back, they’re going to get fired. I think this will result in more people reaching their tipping point and throwing their hat into the entrepreneurial ring.”

10/4/2021 Vaccine Status on Resume Trend Opens Door to Hiring Bias (Bloomberg Law) “They need to be as flexible as possible getting people in the door.”

8/31/2021 Survey: One-Third of People Who Quit Their Jobs Plan to Start Businesses (Inc.)
“By pursuing a passion, work won’t feel like work, but will instead give you purpose, which is far more valuable than the dollars earned.”

08/04/2021 Hiring Is Slow and Talent Is Hard to Find. Should You Start Posting Salaries In Job Listings? (Inc.com) “If you’re offering a more competitive salary than other companies, then it’s worth it to list it in the job description.”

7/6/2021 Survey: Nearly Half of Business Owners Say Remote Work Is Hurting Productivity (Inc.com)
“Companies that focus on physical location and hours worked will be behind the curve,” Dennis Consorte, Digital.com’s small business expert, said in the survey results. “Otherwise, their most valued employees may seek out remote opportunities elsewhere.”

3/25/2021 What Banning Surveillance Advertising Could Mean for Small Businesses (Entrepreneur)
Banning things is never a good idea. What we need is transparency, so that adults can make decisions about how…

Other Quotes

8/12/2022 6 Professional Development Ideas for Freelancers (Fleurish Freelance, Alli Hill) “I joined Toastmasters and practiced presenting multiple times per month. I learned how to structure speeches, how not to rely on written scripts, and how to move forward when I missed important points.”

8/10/2022 6 Best Content Marketing Strategies For New Authors (Smart Books for Smart Kids) “Authors have a special advantage in that they can easily build an audience of potential readers. One great way to do this is by using a website like Goodreads.”

8/4/2022 12 Best Ways To Understand Content Marketing (Brett Farmiloe) “Content marketing is about findability and engagement… Once people have discovered your content, you need to hook them in so that they keep coming back.”

7/29/2022 Top B2B Marketing Strategies for 2022 (Ryan Draving) “You should assume that when someone does connect with you on LinkedIn, they’ll also Google you to get a better sense of what you’ve done, and who you are.”

7/26/2022 What Are Career Options for Highly Sensitive People (HSP)? (Pursue the Passion) “Explore a career path in public relations or publicity… You’ll sense when people are ready to attack, or when an idea is about to go viral before other people have a clue.”

7/17/2022 Urgent warning for PC users as bosses ‘SPY’ on employees – three ways workers are being TRACKED and how to know (The Sun, Leah Chiappino) “As an employer, you could try blocking social media websites and prohibiting text messages and other personal communications, but people will always find a way around your rules.”

7/8/2022 11 Resources To Help Rural Entrepreneurs Succeed (SCORE, Brett Farmiloe) “Start by Googling your county’s name, plus “economic development organization.” A few listings may come up as sources for loans, grants, and other programs designed to drive new businesses and jobs to the area.”

7/1/2022 11 Entry-Level Jobs for Business Majors (Jobs in the US) “If you’re having trouble finding a job as a business major, then try starting out as an Admissions Coordinator for your school, or at another nearby college or university.”

7/1/2022 How To Deal With Co-Workers That Don’t Like You (Blythe | Grace) “A summary of one of Sun Tzu’s most famous quotes is, “keep your friends close, and your enemies closer.” When you must deal with co-workers that dislike you, get close to them. This will be difficult at first, so start slow.”

6/27/2022 Inflation may force 2 in 3 small businesses to close in 2022 (Digital.com) “Small businesses have struggled to survive two years of COVID lockdowns. Many of those that made it through are likely to be low on the resources and energy required to now survive the highest levels of inflation in 40 years.”

6/23/2022 HR Checklist for Startups: 15 Things Founders Need (Startup Blogpost) “Get a feel for each person’s level of happiness, as well as the overall employee sentiment. Then, make adjustments to ensure that people stay motivated, engaged, and happy.”

6/7/2022 Long vs. short-term partnership with influencers: expert’s experience (Hypetrain) “The longer you work with influencers, the better they understand your brand and how to present it to their audiences for the best possible engagement.”

6/6/2022 Pride Month Marketing Needs To Go Deeper (PR Pioneer, Martin Brieger) “Use it as a reminder that your company has the power to elevate the voices of gender and sexual minorities beyond June and throughout the rest of the year.

6/4/2022 How to be hot, in both ways (Rome News Tribune, Monica Sheppard) “It’s best to focus on those things that are within your control to get the positive outcomes you want.”

5/25/2022 10 Ways To Develop Better Critical Thinking Habits (HelpSquad, Brett Farmiloe) “A great critical thinking exercise is to develop the best possible argument in favor of something with which you disagree.”

5/22/2022 What’s one way a company can recognize and celebrate Juneteenth? (A. Harris Financial Coaching, Annette Harris) “A company can commemorate Juneteenth by launching a team-building event, where everyone is tasked with researching and presenting one fact related to the emancipation of enslaved African Americans.”

5/18/2022 How To Start an Online Store Without Inventory: 8 Tips (Terkel) “…reach out to creators on Etsy. You can find unique items that aren’t sold on many platforms, and sell them in your shop.”

5/13/2022 7 Stay Interviews Best Practices (Best of HR) “If you really value an employee and believe that they are a long term asset, then focus on the emotional benefits of staying with your company.”

5/10/2022 How Do You Ask For A Second Chance At Work? “Be transparent and let them know that you’re aware that your performance has not been satisfactory lately. Offer a proposal for achievable outcomes within a specific timeframe.”

5/4/2022 What is one tip for a job candidate when negotiating a salary counter offer? “Whenever you are in a negotiation, you have to be prepared to walk away from the deal. Otherwise, you could get pushed into accepting a job offer that isn’t ideal.”

5/4/2022 What Is One Way To Improve Your Interviewing Skills? (Best of HR) “Pay attention to the body language of your interviewer. Watch their eye movements, hand gestures, and other movements that may signal an emotional response to your answers.”

5/3/2022 Is A Four-Day Workweek Inevitable? (CE Pro) any company can make the transition if they “focus on the value people create, rather than the hours they work.”

5/3/2022 10 Tips for Creating an Effective Content Strategy (Blaff Digital, Brian Laffey) “If you want to get noticed in your community, then work with other local businesses to create shared content.”

5/2/2022 The 10 Top Challenges For Hiring in The Great Resignation (Talentify) “Time is far more valuable than money, and as workers realized this, many of them quit their jobs.”

5/1/2022 How To Start a Lead Generation Business: 9 Strategies (Terkel) “Facebook and Google both have ad formats that allow you to collect quality leads directly on each platform, instead of driving people to a landing page.”

4/30/2022 10 Best Ways To Learn About Other Cultures (Best of HR) “One of the best ways to learn about different cultures is by visiting local ethnic communities and talking to people.”

4/29/2022 More Businesses Are Moving Toward A Four-Day Work Week (Work Design Magazine, Emma Ascott) “I don’t understand why the government of California needs to control the length of the work week. Employers and workers should be free to negotiate whatever terms they both agree to, in terms of compensation, days worked, and other factors.”

4/28/2022 What Is Cryptocurrency’s Role In The Future Of Work? (Work 2.0) “Let your workers choose how they want to be paid and you’ll attract people with a variety of preferences. Also, consider offering your employees benefits like access to bitcoin-backed IRAs which may offer certain tax advantages.”

4/28/2022 What is one easy way any small business leader can make an impact on the world? (Benefit Corporations for Good) “Model the behavior that you believe will make a positive impact on the world, and be genuine and nonjudgmental. This is much more persuasive than trying to compel people to do the same.”

4/28/2022 10 Freelance Marketing Tips to Help You Get More Clients (Freelance Speak, Alli Hill) “If you’re new and don’t have client work to show, then create some personal projects and show those.”

4/27/2022 11 Tips To Get Started Advertising on TikTok (Wizve) “If you don’t capture their attention in the first two seconds, then expect them to swipe to the next video. So, drop a compelling hook, and then do some great storytelling.”

4/26/2022 What is one question a candidate should ask in an informational interview? (Interview Focus) “A powerful persuasion technique is to get someone to visualize the outcome you want. Ask your prospective employer something like, ‘If you were to see me doing this job effectively tomorrow, what would that look like?'”

4/25/2022 62% Of Businesses Are Moving Toward A Four-Day Work Week, And California Proposes A Bill (Emma Ascott, Allwork) “Practically any business can make the shift towards a shorter work-week. Focus on the value that people create, rather than the hours that they work. If you’ve got engaged workers who deliver value, then it doesn’t matter how many hours they work, when they work, or where they work.” (NOTE: I’m all for workers & companies agreeing on flexible terms, and against government mandates to force those terms of employment)

4/22/2022 How Can Someone Become More Unnoticeable? (Pursue the Passion) “Wear muted colors and minimize the touristy objects you carry with you. Plan your walk ahead of time so you rely less on your map.”

4/21/2022 8 Ideas For Getting a Bad Employee To Quit (Blythe | Grace) “Poor performance is often an indicator that an employee is unhappy, burned out, or otherwise unsatisfied with their work experience.”

4/20/2022 11 Examples of Higher Purpose in Business (Conscious Capitalism, Arizona Chapter) “I believe that successful small businesses and entrepreneurs give people hope, and that’s something we really need today. Hopeful people tend to be happier than people who feel stagnant. They in turn inspire others, and are more accepting of people regardless of their shortcomings.”

4/14/2022 13 Ways To Improve Local SEO Results (Markitors) “Start with some blog posts on your website, where you report on what your business and other small businesses are doing to contribute to your community.”

4/1/2022 Is a HARO Subscription Worth It? 9 HARO Reviews & Experiences (Terkel) “HARO is great if you can reply to journalist queries very quickly. As soon as you receive notifications, you should be crafting and submitting your responses for the best chance at success.”

3/31/2022 Pain At The Pump: How Companies Are Helping Employees Offset Surging Gas Prices (Forbes, Emmy Lucas) Dennis Consorte, a small business consultant at review website Digital.com, says the record-high gas prices have taken the greatest toll on small businesses and lower-income workers, who “have the most barriers to success.”

3/29/2022 SMBs Lack Cyber Protection, Many Think They’re Too Small To Need It, Study Finds (MediaPost, Ray Schultz) Dennis Consorte says: “Customer data is valuable, and bad actors will stop at nothing to get it. In fact, they may target SMBs because they have less budget for protecting their customers’ information and are therefore softer targets.”

3/27/2022 Study: SMBs At Risk For Cyberattacks (Biz Report, Kristina Knight) “Companies of all sizes should take cybersecurity seriously,” said Dennis Consorte, a small business consultant.

3/22/2022 10 Creative Virtual Assistant Jobs With No Experience (Westfield Creative) Clients will pay you to do this on their behalf, to help them drive engagement on their own profiles.

3/18/2022 Who’s profiting from the cost of living crisis? Right now, it’s big business owners (The Guardian, Christine Berry) – link only: In one survey, more than half of retailers admitted to raising prices by more than their increase in costs – with larger firms most likely to be doing so.

3/15/2022 How will $15 Minimum Wage Affect Small Businesses? (Terkel) “A better approach to this problem is to provide new workers with more tools to enter the workforce, and old workers with incentives to upskill and grow in their careers.”

3/9/2022 Is Black History Month marketing offensive? (Yahoo, Maiysha Kai) – link only – A survey of 1,300 Black Americans found many feel the answer is the latter; one in five respondents said they find Black History Month marketing offensive, causing them to question the motives of brands that participate in them, reports Digital.com.

3/4/2022 Bossware: 14% Of Remote Employees Are Unaware They’re Being Monitored (Allwork.Space, Emma Ascott) “Often when employers see a lift in employee productivity after installing monitoring software, it’s likely due to fear rather than inspiration.”

3/1/2022 Employee Appreciation Day is Coming: Are You Prepared? (Huntsville Business Journal, Dawn Suiter) “If your workers are in the office, host events where you give credit to individual members of your team for specific achievements.”

2/20/2022 Why the White House stopped telling the truth about inflation and corporate power (The Guardian, Robert Reich) – link only, “In a recent survey, almost 60% of large retailers say inflation has given them the ability to raise prices beyond what’s required to offset higher costs.”

2/9/2022 How ‘Great Resigners’ are supporting themselves while they pursue their next career (Digiday Work Life, Denny Alfonso) “Many of them tapped into their retirement savings to explore new businesses because the lockdowns showed us that a life without purpose is not a life well-lived.”

1/26/2022 Startup Boom May Just Be Beginning (Grit Daily, Graeme Thickins) “Business ownership can give you the flexibility to pursue what matters to you in a way you believe will be most meaningful and impactful.”

12/6/2021 Retailers Raising Prices Higher Than Costs Dictate (Multichannel Merchant, Mike O’Brien) “You have to figure out a way to build a community, where customers feel a part of it and will shop with you even if they have other choices that are less expensive.”

11/15/2021 Recognizing Employee Achievement (NOLN, Noah Brown) “You want to give people public recognition for the good work they do in front of the rest of the team.”

9/23/2021 Oracle Turns to AI to Automate Digital Marketing With Fusion Marketing (Web Pro News, Matt Milano) “Machine learning algorithms are integral to digital marketing and that will only increase over time. The best digital marketers have embraced this fact, and have already shifted their focus towards more human-first activities. Machines are better at crunching numbers and making data-driven decisions. But they still need humans to decide what data to feed into those systems. This comes from understanding human behavior, a deep sense of empathy, and expert-level storytelling that are hard to replicate through AI.”

9/21/2021 More companies say goodbye to the office as COVID rages and remote work gains acceptance (USA Today)- “The lockdowns have only accelerated what already has been happening for years,” says Dennis Consorte, a small business consultant for Digital.com. “We have been moving toward remote working for decades.”

9/15/2021 Some Older Workers Switched Jobs During the Pandemic (AARP) “Older founders tend to be more successful, based on their years of experience.”

9/15/2021 Survey: 7 in 10 businesses shut down office spaces (BizReport) “Despite the paradigm shift towards a remote workforce, most employers still feel there are benefits to having employees working in-person.”

9/13/2021 Experts Tell us the Best CRM Software For Small Business (Welp Magazine)

9/7/2021 The Role of the Marketer: 4 of the most important jobs a marketer can do (with real examples and data) (Marketing Sherpa)
“Use an automated tool to aggregate new reviews and social mentions so that you can address them promptly.”

9/03/2021 Survey: 32% of people quit jobs during pandemic to start a business (UCB Journal)
“Perhaps the most impactful change is that many people are rethinking their career paths and reimagining what it means to achieve financial freedom and break the cycle of living paycheck-to-paycheck.”

9/02/2021 Digital.Com Survey Finds 32% Of People Quit Their Jobs During The Pandemic To Start A Business (About Insider)
“The pandemic forced us to quickly adapt to new technology as well as virtual work and social activities.”

8/22/2021 The Real Reasons Workers Want to Stay Remote? Pets, Naps, and TV (MI Tech News)
“More people are starting to realize that there’s tremendous value in having the flexibility to work remotely.”

8/16/2021 Even After Coronavirus, a Quarter of Small Businesses without a Website (Ecom Hunt)
“Online shopping is more convenient than in-store shopping, and the old ways of doing business are declining. People are accustomed to researching businesses and services on the internet. The question isn’t whether you need a website. It’s whether you will survive without one and for how long.”

8/11/2021 Digital.com survey 23% of small retailers do not have a website (Enterprise Times)
“There is an overwhelming amount of data that shows consumers spend a lot of time online. They will typically start their search for a product or service over the internet.”

08/04/2021 Small businesses struggle to launch websites, according to report (InformNNY)
“Any business that operates solely offline will miss the opportunity to attract new customers and build loyalty with existing customers who are looking for more convenience.”

7/08/2021 Small businesses urge return to in-person work (CSCMP’s Supply Chain Quarterly)
One critical takeaway from this survey is that there’s no one-size-fits-all approach to post-pandemic workplace strategies…

7/08/2021 Many employees want to work remotely forever but some business owners will fire those who try (Inter-Empresarial)
COVID-19 lockdowns didn’t create the transfer in the direction of a distant workforce — it simply accelerated the inevitable…

7/08/2021 Small businesses urge return to in-person work (DC Velocity)
One critical takeaway from this survey is that there’s no one-size-fits-all approach to post-pandemic workplace strategies…

7/07/2021 Many employees want to work remotely forever but some business owners will fire those who try (Mass Live)
Resistance to some kind of remote work offering may hurt businesses in the future, said Digital’s small business expert, Dennis Consorte

7/07/2021 Survey: Almost half of business owners say remote work hurts productivity (Business Report)
Companies that focus on physical location and hours worked will be behind the curve…

7/07/2021 4 out of 10 employers will fire employees for not returning to office, survey says (Newsday)
It’s true that in-person, human interaction has tremendous value for certain types of teams, but that’s old-school thinking. Remote work is just an extension of this existing trend, and companies that are stuck in an old mindset will be left behind.

7/07/2021 More Workers Want to Stay Home (Sentinel Source)
Work-from-home rewards workers with hundreds of more hours of personal time each year, making for a better…

7/07/2021 Many employees want to work remotely forever. Some business owners will fire those who try (Biz Journals)
While 39% of business owners said they would fire employees who refused to return to work full time, about 39% said they would not…

7/07/2021 Survey: Almost half of business owners say remote work hurts productivity (Business Report)
Employees working from home isn’t all that it’s cracked up to be say business owners who argue productivity is taking a hit…

7/07/2021 Survey: Nearly Half of Business Owners Say Remote Work Is Hurting Productivity (Influencer Style)
With employees working remotely, business owners say productivity is taking a hit…

7/07/2021 Nearly half of entrepreneurs say remote work damages productivity (newszf.com)
Companies that focus on physical location and hours worked will be behind the curve…

7/6/2021 4 out of 10 employers will fire employees for not returning to office, survey says (Baltimore Sun)
50% of employees said most workers worked on-site full-time, 18% had a hybrid schedule for in-person/remote working. 38% said they had a primarily remote workforce and, as such, were eliminated from the rest of the survey.

7/6/2021 Survey: 4 in 10 small businesses will fire employees who refuse to return to office (SalesGround)
“Companies that focus on physical location and hours worked will be left behind,” said Dennis Consorte, the small business expert at Digital.com, in the survey results. “Otherwise, their most valued employees will look elsewhere for remote opportunities.”

7/6/2021 4 out of 10 employers will fire employees for not returning to office, survey says (NY Daily News)
Consorte believes the pandemic didn’t bring about the shift to remote work since it sped up the inevitable. He also thinks the move will cause small businesses to lose out on valued employees who “may seek out remote opportunities elsewhere.”

7/6/2021 4 out of 10 employers will fire employees for not returning to office, survey says (Orlando Sentinel)
…But, one expert is pushing back. “It’s true that in-person, human interaction has tremendous value for certain types of teams…but that’s old-school thinking. Remote work is just an extension of this existing trend, and companies that are stuck in an old mindset will be left behind,” said Digital’s small business expert Dennis Consorte.

7/6/2021 Digital.com Survey finds 4 in 10 employers will fire workers who won’t return on-site (Boston Real Estate Times)
Digital.com, an independent review website for small business online tools, products, and services, has published a recent survey report on how American companies plan to operate in a post-pandemic workplace.

6/30/2021 4 in 10 small businesses will fire employees who refuse to return to office (WRAL Tech Wire)
“COVID-19 lockdowns didn’t create the move towards a remote workforce—it just accelerated the inevitable,” said Dennis Consorte, an employee of Digital.com that works with small businesses, in the analysis of the data. “Companies that focus on physical location and hours worked will be behind the curve. They should focus instead on the value produced by their extended teams. Otherwise, their most valued employees may seek out remote opportunities elsewhere.”

6/30/2021 4 out of 10 employers will fire employees for not returning to office, survey says (Caloosa Belle / South Central Florida Life)
Most employers cite decreased productivity and the need to perform job functions in person as major concerns “One critical takeaway from this survey is that there’s no one-size-fits-all approach to post-pandemic workplace strategies,” says Digital’s small business expert Dennis Consorte. “Many business owners want mandatory in-person attendance. They need to get direct feedback from workers, mitigate fears about the virus, and demonstrate empathy about other concerns before making such an impactful decision.”

6/25/2021 Checklist To Create A Hybrid Work Environment Culture (Lighthouse Consulting Services)
My quote is at the end. The author advises companies on managing remote workforces and touches on culture, communication, strategy, management…

6/11/2021 Remote Workers Expand Options (Big Sky Business Journal)
In the field of digital marketing, I hire people outside of my city, and around the world all the time, depending on the skills I need…

6/01/2021 Aligning Marketing and Sales: Why It’s Important and How to Do It (Information Today)
One way to align goals is to measure success for both teams in terms of return on ad spend, or ROAS…

5/17/2021 7 Inspiring Post-COVID Marketing Ideas (+Real Examples!) (Wordstream)
A little-known secret is you can get great results in some industries by advertising on TikTok,” said Dennis Consorte…

3/25/2021 What Banning Surveillance Advertising Could Mean for Small Business (ValueWalk)
Banning things is never a good idea. What we need is transparency, so that adults can make decisions about how…

3/25/2021 How Small Businesses Can Save Big on 2021 Taxes (ValueWalk)
Over $5 trillion has been spent on Covid-relief programs. The money is geared towards funding small businesses, which means…

2/18/2021 Amazon bolsters e-commerce for small business with Selz buy (Tech Target)
Australian e-commerce platform Selz may have caught Amazon’s attention because it employs Liquid, Shopify’s template language, which will…

2/17/2021 Why Amazon Acquiring Selz Is Bad For Your Data (ValueWalk)
In the short term, Selz looks like a great ecommerce platform, and small business owners can do well with it. In the long term, your customer data is…

3/29/2013 ‘Promposals’ turn getting a prom date into creative challenge (Telegram) Interview about prom social media contest