Archives December 2022

With the release of ChatGPT having free and open access to the public, spammers are coming out of the woodwork and Google is on high alert. According to the New York Times, Alphabet’s Google distributed a code-red memo over the concern that AI-generated content could displace their search algorithm. I’m skeptical that this will happen. Google is a vast organization with abundant resources and some of the best engineers in the world. However, it’s important to ideate through future changes and adjust your digital marketing strategy accordingly.

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Recovering from burnout can take a significant amount of time and effort. It’s not something that can be resolved quickly or easily. The length of time it takes to recover from burnout can vary widely depending on the individual and the severity of the burnout. Some people may be able to recover in a matter of weeks or months, while others may take longer.

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Crypto has been in a bear market for a while. While it may take a long time for the market to recover, marketing must continue. Blockchain, crypto, and web3 organizations (decentralized or not) need to build their audiences like any other company or project. So, how do you do it? Try these cryptocurrency marketing tips from seven experts.

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Often, sales people will over-sell in order to get a deal. They make promises they can’t keep, and trap clients with year-long contracts. This becomes a churn and burn strategy that just isn’t sustainable. Meanwhile, B2B service providers that are honest about expectations up front end up closing fewer deals because they are perceived as providing less value, based on their words. So the question is, how do you compete as an ethical B2B company?

The good news is that if you build a solid relationship with your prospect, they may come back to you after your competitor doesn’t follow through on their promises. However, you lose a lot of time under those circumstances, and your prospect loses trust in the services you provide. A better outcome is to get the deal.

From explaining to them why the competition can’t deliver to leaning into transparency, here are the 6 ways to close a B2B prospect when your competitors promise the moon.

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More digital marketers are becoming aware of Discord as a powerful tool for community building. It’s very popular in certain spaces, including crypto, politics, and investor relations. As web3 projects continue to grow, it will become even more prevalent. And, as some users are abandoning platforms like Twitter, they are looking for a new home. You can provide such a space, using Discord and real time communications.

There aren’t a lot of experts when it comes to Discord communities. But, if you start utilizing it now, eventually you can achieve expert status and get the most out of the platform. Here are a few tips that you may find of value as you learn the system.

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