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Often, different departments within an organization have overlapping goals. Within marketing, this happens a lot with search engine optimization (SEO), and publicity or public relations (PR). For example, you might have a data story or important press to share. SEO teams and publicity teams can work cross-functionally to promote that content to drive the brand as well as link-building, to get the most out of every piece of content.

To help you discover ways for your SEO and publicity teams to work cross-functionally, we asked SEO, PR, and people leaders this question for their best recommendations. From starting with communication to having the teams work toward the same goals, there are several ways that these teams can work together and amplify each other’s results.

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Many people believe that running a business isn’t for everyone. It often requires long hours and a constant hustle to keep existing customers happy while bringing new ones into the fold. However, some basic wellness activities can make ownership accessible to more people. For example, workcations help me to cope with the daily grind of finding and maintaining new and existing digital marketing clients. There are other activities you can try to keep from burning out, too.

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Shortly after “Quiet Quitting” took headlines by storm, “Quiet Firing” showed up in its wake. The former takes the side of the employee, where various factors such as COVID-related stress, burnout, and economic woes take their toll on the workforce leading them to choose to be less productive. The latter is the business side, where productivity is stifled from the top-down in order to make a person so miserable they willingly leave. But if employees are quietly quitting, why shouldn’t management participate in quietly firing these difficult workers?

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It’s the coveted milestone for any TikTok platform: reaching 1,000 followers. By now, there are hundreds of articles and even TikToks that offer advice on how to build the best long-term TikTok marketing strategy. But what if you’re just starting out with a fresh and brand new profile? These six digital marketing experts shared their tips and tricks for how to establish a platform that will have you at 1K followers in no time.

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Most sales don’t happen overnight, especially if they’re large purchases or B2B deals. They often require you to educate your prospects on your product or service while simultaneously building a relationship with them. Rapport usually takes time to develop, but with practice, you can speed up the process.

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To help you discover the best link-building secrets, we asked SEO professionals and marketing leaders this question for their best insights. From incorporating social proof into your SEO strategy to giving testimonials online, there are several lesser-known link building tactics that can be used to boost brand awareness and authority online.

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Inside the Issues with Alex Cohen, Spectrum 1 News

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To help you determine whether or not a vendor will make a good partner for your business, we asked business leaders and sales professionals for their best tips. From ensuring the vendor understands your niche to conducting background checks, there are many ways you can vet a new supplier in a vendor-partner relationship.

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What is one unique sales presentation tip for something that you should always do to close more deals? We asked sales professionals and CEOs this question for their best tips. From providing positive statistics to portraying confidence, these tips are guaranteed to help you nail your sales pitch and drive more business.
Try these eight sales presentation tips guaranteed to help you close more deals:

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