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What’s in store for us when automation hits a tipping point? Many people are scared for their jobs. Don’t be. Accept that this is the future and lean into it. To make it, you will need to research your industry and think about what’s on the horizon. Then, think about the skills you can acquire over the next few years to future-proof yourself.

Recently, I wrote an article for Entrepreneur about AI-content and how to outrank it as a subject-matter expert or writer. The key was to highlight your experience, expertise, authority, and trust (EEAT) online. What we know today is that machine-generated content lacks the depth and experience that a human writer can provide. One way to show this is by including pictures in your content. AI-generated content is just one area where machine learning algorithms will flourish in the coming years. But you can use this example to think about your own industry, and what you can do to get ahead.

Read these expert insights about the future of work and how to get ahead.

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If you’ve spent any time at all on social media, then you’ve likely come across lots of advice on how to use ChatGPT and other tools to produce AI-generated content. Most of this advice is bad. Like, really bad. I read, watched and listened to so much bad advice, that I felt compelled to write an article for Entrepreneur Magazine countering the bad advice about ChatGPT. Regardless, the future of machine-generated content is bright. Machine learning algorithms are improving by orders of magnitude and this sort of content will be integrated into the way we perform digital marketing moving forward. How? Read the tips and insights from marketing thought leaders below to find out.

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People often feel like it’s a daunting task to increase Twitter engagement. The tactics change from time to time, as stakeholders constantly upgrade social media platforms, their respective algorithms, and terms of service. Recently, Elon Musk has been very intentional about changing the policies and direction of the company since his takeover. Love him or hate him, his decisions are impactful and you need to be aware of the best tactics to stay relevant.

From actively replying to engaged audience members to leveraging hashtags, try the tips below to see if you can improve engagement on your profile.

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With the release of ChatGPT having free and open access to the public, spammers are coming out of the woodwork and Google is on high alert. According to the New York Times, Alphabet’s Google distributed a code-red memo over the concern that AI-generated content could displace their search algorithm. I’m skeptical that this will happen. Google is a vast organization with abundant resources and some of the best engineers in the world. However, it’s important to ideate through future changes and adjust your digital marketing strategy accordingly.

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Recovering from burnout can take a significant amount of time and effort. It’s not something that can be resolved quickly or easily. The length of time it takes to recover from burnout can vary widely depending on the individual and the severity of the burnout. Some people may be able to recover in a matter of weeks or months, while others may take longer.

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Crypto has been in a bear market for a while. While it may take a long time for the market to recover, marketing must continue. Blockchain, crypto, and web3 organizations (decentralized or not) need to build their audiences like any other company or project. So, how do you do it? Try these cryptocurrency marketing tips from seven experts.

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Often, sales people will over-sell in order to get a deal. They make promises they can’t keep, and trap clients with year-long contracts. This becomes a churn and burn strategy that just isn’t sustainable. Meanwhile, B2B service providers that are honest about expectations up front end up closing fewer deals because they are perceived as providing less value, based on their words. So the question is, how do you compete as an ethical B2B company?

The good news is that if you build a solid relationship with your prospect, they may come back to you after your competitor doesn’t follow through on their promises. However, you lose a lot of time under those circumstances, and your prospect loses trust in the services you provide. A better outcome is to get the deal.

From explaining to them why the competition can’t deliver to leaning into transparency, here are the 6 ways to close a B2B prospect when your competitors promise the moon.

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More digital marketers are becoming aware of Discord as a powerful tool for community building. It’s very popular in certain spaces, including crypto, politics, and investor relations. As web3 projects continue to grow, it will become even more prevalent. And, as some users are abandoning platforms like Twitter, they are looking for a new home. You can provide such a space, using Discord and real time communications.

There aren’t a lot of experts when it comes to Discord communities. But, if you start utilizing it now, eventually you can achieve expert status and get the most out of the platform. Here are a few tips that you may find of value as you learn the system.

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Do you know when you should begin pitching investors? How about the three most important factors investors want to see in a pitch? A lot of the work that goes into finding investors lies in subtlety and knowing the not-so-obvious elements of pitching. If you’re out looking for quality investors to buy into your startup, here are 14 tips you might not have considered before, from financial experts and entrepreneurs themselves.

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Content is at the heart of every digital marketing strategy. It’s how we communicate ideas, build connections, and persuade people to consider our products and services. Some content is more experiential, such as what you might find in the Metaverse or other experiential environments. Other content comes in audio, video formats. But it all begins with an understanding of the basics of communication and storytelling. With that in mind, this expert roundup focuses on articles, landing pages, and other forms of content that tend to be more text-oriented.

Whether you’re a small business or a large enterprise, content is key to building a successful online presence. To help you select the best topics and keywords for your new website, we asked marketing and growth leaders for their insights.

From using Google’s Keyword Planner to mapping out a customer journey, there are many great tips to drive a content strategy that will help you reach your target audience.

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