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As real-time communication continues to evolve, we asked ten industry professionals how they plan to incorporate these tools into their workflows in 2023. We interviewed ten business experts and their ideas are below. Additionally, we can expect tools like generative AI to be integral in the way we communicate. Take a look at the ideas below.
Generative AI is poised to revolutionize the movie, music, and entertainment industries in ways we can only imagine. To help you stay ahead of the curve and capitalize on this emerging technology, we’ve gathered insights from 11 industry experts on how generative AI will change the landscape and create new opportunities for entrepreneurs. From creating unique content with AI to enhancing live performances, these experts share their predictions and advice for the future of entertainment.
Machine-generated content is already transforming the way we work. We are moving past the stage where humans execute on ideas, to a future where humans will provide the ideas that machines execute on. Generative AI will completely transform the way we live and work over the next 10 years. To get ahead of the curve, we asked a panel of experts for their opinions on the benefits of AI generated content and other outputs of machine learning. Here’s what they had to say.
People went crazy trying to use ChatGPT and other AI-generated content as a shortcut to content creation and SEO. If they haven’t learned yet, they’ll soon discover that Google doesn’t like machine-generated content. This will reflect in their rankings—or lack thereof as people learn that human-generated content will outrank AI-generated content. Now, Bing has incorporated ChatGPT into their search results and this is yet another reason not to cut and paste ChatGPT content onto your website. More than that, the Bing integration with ChatGPT will transform SEO. Want to know why? Read the expert tips below and learn all about machine-generated content and SEO.
Many people have heard of Web3, but don’t really understand it. However, it will be a prominent aspect of the way we connect with each other over the coming years. As such, it’s important to begin employing Web3 marketing tactics in 2023.
Many people think that you can get media coverage simply by blasting out a press release to every journalist under the sun. While you can get coverage in this way, it presents problems. In the pitch email examples that follow, experts address three key points:
First, people will begin to ignore your emails if they are not relevant. You want to make sure your emails stand out and the recipients don’t skip over them.
Second, they will be less likely to cover you or your company if they don’t feel special in some way. Reporters like to know that they have some level of exclusivity whenever possible. This could mean early access to a data story or other relevant information when possible (generally, acceptable for private companies and individuals but not for public companies under embargo).
Third, you can’t build relationships with email blasts in the same way you can with personalized pitches to writers, bookers, and others. Also keep in mind that although publishing a press release on the news wire is a good practice, it’s really secondary to the individual pitching you do. With that in mind, we’ve interviewed numerous experts on how they choose to pitch journalists. Take a look at their pitch email examples below.
The move towards a remote-first workforce was accelerated during the pandemic lockdowns. Many people were forced into a situation they didn’t know how to navigate. Some organizations adapted well, while others became fragmented. Some time ago, I interviewed Dr. Troy Hall, the author of Cohesion Culture: Proven Principles to Retain Your Top Talent. He’s one of the contributing authors of my book on burnout recovery. The interview, book, and my experience having worked remotely on and off for the past two decades keeps organizational cohesion top of mind for me, and I wanted to know more. So, I asked 9 start-up founders, team builders, and senior-level decision-makers how to create a cohesive culture for remote workers. Their answers are below.
What’s in store for us when automation hits a tipping point? Many people are scared for their jobs. Don’t be. Accept that this is the future and lean into it. To make it, you will need to research your industry and think about what’s on the horizon. Then, think about the skills you can acquire over the next few years to future-proof yourself.
Recently, I wrote an article for Entrepreneur about AI-content and how to outrank it as a subject-matter expert or writer. The key was to highlight your experience, expertise, authority, and trust (EEAT) online. What we know today is that machine-generated content lacks the depth and experience that a human writer can provide. One way to show this is by including pictures in your content. AI-generated content is just one area where machine learning algorithms will flourish in the coming years. But you can use this example to think about your own industry, and what you can do to get ahead.
Read these expert insights about the future of work and how to get ahead.
If you’ve spent any time at all on social media, then you’ve likely come across lots of advice on how to use ChatGPT and other tools to produce AI-generated content. Most of this advice is bad. Like, really bad. I read, watched and listened to so much bad advice, that I felt compelled to write an article for Entrepreneur Magazine countering the bad advice about ChatGPT. Regardless, the future of machine-generated content is bright. Machine learning algorithms are improving by orders of magnitude and this sort of content will be integrated into the way we perform digital marketing moving forward. How? Read the tips and insights from marketing thought leaders below to find out.
People often feel like it’s a daunting task to increase Twitter engagement. The tactics change from time to time, as stakeholders constantly upgrade social media platforms, their respective algorithms, and terms of service. Recently, Elon Musk has been very intentional about changing the policies and direction of the company since his takeover. Love him or hate him, his decisions are impactful and you need to be aware of the best tactics to stay relevant.
From actively replying to engaged audience members to leveraging hashtags, try the tips below to see if you can improve engagement on your profile.