People often feel like it’s a daunting task to increase Twitter engagement. The tactics change from time to time, as stakeholders constantly upgrade social media platforms, their respective algorithms, and terms of service. Recently, Elon Musk has been very intentional about changing the policies and direction of the company since his takeover. Love him or hate him, his decisions are impactful and you need to be aware of the best tactics to stay relevant.
From actively replying to engaged audience members to leveraging hashtags, try the tips below to see if you can improve engagement on your profile.