Dennis Consorte

Life, work, and interests

14 Tips to Get Press With Pitch Email Examples

14 Tips to Get Press With Pitch Email Examples

Many people think that you can get media coverage simply by blasting out a press release to every journalist under the sun. While you can get coverage in this way, it presents problems. In the pitch email examples that follow, experts address three key points:

First, people will begin to ignore your emails if they are not relevant. You want to make sure your emails stand out and the recipients don’t skip over them.

Second, they will be less likely to cover you or your company if they don’t feel special in some way. Reporters like to know that they have some level of exclusivity whenever possible. This could mean early access to a data story or other relevant information when possible (generally, acceptable for private companies and individuals but not for public companies under embargo).

Third, you can’t build relationships with email blasts in the same way you can with personalized pitches to writers, bookers, and others. Also keep in mind that although publishing a press release on the news wire is a good practice, it’s really secondary to the individual pitching you do. With that in mind, we’ve interviewed numerous experts on how they choose to pitch journalists. Take a look at their pitch email examples below.

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Business Experts Weigh in on the Quiet Firing Trend

11 Business Experts Weigh in on the ‘Quiet Firing’ Trend

Shortly after “Quiet Quitting” took headlines by storm, “Quiet Firing” showed up in its wake. The former takes the side of the employee, where various factors such as COVID-related stress, burnout, and economic woes take their toll on the workforce leading them to choose to be less productive. The latter is the business side, where productivity is stifled from the top-down in order to make a person so miserable they willingly leave. But if employees are quietly quitting, why shouldn’t management participate in quietly firing these difficult workers?

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