Content is at the heart of every digital marketing strategy. It’s how we communicate ideas, build connections, and persuade people to consider our products and services. Some content is more experiential, such as what you might find in the Metaverse or other experiential environments. Other content comes in audio, video formats. But it all begins with an understanding of the basics of communication and storytelling. With that in mind, this expert roundup focuses on articles, landing pages, and other forms of content that tend to be more text-oriented.
Whether you’re a small business or a large enterprise, content is key to building a successful online presence. To help you select the best topics and keywords for your new website, we asked marketing and growth leaders for their insights.
From using Google’s Keyword Planner to mapping out a customer journey, there are many great tips to drive a content strategy that will help you reach your target audience.