Tag Natalia Brzezinska

Often, sales people will over-sell in order to get a deal. They make promises they can’t keep, and trap clients with year-long contracts. This becomes a churn and burn strategy that just isn’t sustainable. Meanwhile, B2B service providers that are honest about expectations up front end up closing fewer deals because they are perceived as providing less value, based on their words. So the question is, how do you compete as an ethical B2B company?

The good news is that if you build a solid relationship with your prospect, they may come back to you after your competitor doesn’t follow through on their promises. However, you lose a lot of time under those circumstances, and your prospect loses trust in the services you provide. A better outcome is to get the deal.

From explaining to them why the competition can’t deliver to leaning into transparency, here are the 6 ways to close a B2B prospect when your competitors promise the moon.

Read More

More digital marketers are becoming aware of Discord as a powerful tool for community building. It’s very popular in certain spaces, including crypto, politics, and investor relations. As web3 projects continue to grow, it will become even more prevalent. And, as some users are abandoning platforms like Twitter, they are looking for a new home. You can provide such a space, using Discord and real time communications.

There aren’t a lot of experts when it comes to Discord communities. But, if you start utilizing it now, eventually you can achieve expert status and get the most out of the platform. Here are a few tips that you may find of value as you learn the system.

Read More

Many people face burnout throughout their careers. Over the last 25+ years, I’ve burned out, overcame burnout, and prevented burnout from happening when I recognized the signs. This is such an important topic that I wrote a book about burnout recovery, which I will release soon.

According to a Deloitte survey, 77% of Americans have experienced burnout at their current jobs, half of which have had multiple occurrences. There are many ways to cope with burnout, and some will work better than others.

To help you find ways to overcome burnout in your professional life, we asked working professionals and business leaders about their experiences and advice. There are several burnout recovery tips and stories shared to demonstrate what steps you could take to lift yourself up and overcome this problem in your own life.

Read More

You’ve taken the step to increase your social media presence and created that perfect Instagram page for your business. Or, maybe you have a long-standing Instagram account, and your annual review relies on you growing your followers. Whatever the case may be, there are some tried and true methods to growing your Instagram following the right way, which the following 13 marketing professionals and Instagram enthusiasts were happy to share when we asked.

Read More

LinkedIn is a great way to build a professional platform for both your personal brand and the company’s online presence. Even though it’s a more professional social media platform, it still has that keyword in it: social.

If you happen to have the premium version of LinkedIn, then you might want to start tracking people who have engaged your posts in the past. Add them to a list in Sales Navigator and reciprocate whenever they put up new content. You’ll be surprised how many of them will continue to engage your content, too. Also, feel free to connect with me.

As with with every other social channel, you’ll want to drive quality engagement with your content. These nine business leaders and digital marketing professionals weigh in on some of the best practices to drive LinkedIn engagement that includes more likes, comments, shares, and other interactions with your posts.

Read More

Most sales don’t happen overnight, especially if they’re large purchases or B2B deals. They often require you to educate your prospects on your product or service while simultaneously building a relationship with them. Rapport usually takes time to develop, but with practice, you can speed up the process.

Read More