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People went crazy trying to use ChatGPT and other AI-generated content as a shortcut to content creation and SEO. If they haven’t learned yet, they’ll soon discover that Google doesn’t like machine-generated content. This will reflect in their rankings—or lack thereof as people learn that human-generated content will outrank AI-generated content. Now, Bing has incorporated ChatGPT into their search results and this is yet another reason not to cut and paste ChatGPT content onto your website. More than that, the Bing integration with ChatGPT will transform SEO. Want to know why? Read the expert tips below and learn all about machine-generated content and SEO.

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If you’ve spent any time at all on social media, then you’ve likely come across lots of advice on how to use ChatGPT and other tools to produce AI-generated content. Most of this advice is bad. Like, really bad. I read, watched and listened to so much bad advice, that I felt compelled to write an article for Entrepreneur Magazine countering the bad advice about ChatGPT. Regardless, the future of machine-generated content is bright. Machine learning algorithms are improving by orders of magnitude and this sort of content will be integrated into the way we perform digital marketing moving forward. How? Read the tips and insights from marketing thought leaders below to find out.

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With the release of ChatGPT having free and open access to the public, spammers are coming out of the woodwork and Google is on high alert. According to the New York Times, Alphabet’s Google distributed a code-red memo over the concern that AI-generated content could displace their search algorithm. I’m skeptical that this will happen. Google is a vast organization with abundant resources and some of the best engineers in the world. However, it’s important to ideate through future changes and adjust your digital marketing strategy accordingly.

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Content is at the heart of every digital marketing strategy. It’s how we communicate ideas, build connections, and persuade people to consider our products and services. Some content is more experiential, such as what you might find in the Metaverse or other experiential environments. Other content comes in audio, video formats. But it all begins with an understanding of the basics of communication and storytelling. With that in mind, this expert roundup focuses on articles, landing pages, and other forms of content that tend to be more text-oriented.

Whether you’re a small business or a large enterprise, content is key to building a successful online presence. To help you select the best topics and keywords for your new website, we asked marketing and growth leaders for their insights.

From using Google’s Keyword Planner to mapping out a customer journey, there are many great tips to drive a content strategy that will help you reach your target audience.

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