People went crazy trying to use ChatGPT and other AI-generated content as a shortcut to content creation and SEO. If they haven’t learned yet, they’ll soon discover that Google doesn’t like machine-generated content. This will reflect in their rankings—or lack thereof as people learn that human-generated content will outrank AI-generated content. Now, Bing has incorporated ChatGPT into their search results and this is yet another reason not to cut and paste ChatGPT content onto your website. More than that, the Bing integration with ChatGPT will transform SEO. Want to know why? Read the expert tips below and learn all about machine-generated content and SEO.
- An Increase in the Importance of Backlinks
- Offers More Personal Localized Search Results
- It Improves Bing Search Result Accuracy
- NLP Will Be of Greater Significance
- Voice Searches Are Going to Be Better
- Best Methods for Featured Snippets Will Refine Websites
- Trusted Brands Will Be in Demand
- The Way We Do Keyword Research Will Dramatically Change
An Increase in the Importance of Backlinks
I think we’re going to see a greater increase in the importance of backlinks to showcase authority for a piece of content as a way of having it quoted as a trusted source with the AI-created answer.
Especially with AI content meaning that many publishers will have similar content pieces across the board, link building will continue to be the primary differentiator for search engines to understand which sites are indeed an authority on a keyword cluster or topic.
James Parkinson, Head of Marketing, Personnel Checks
Offers More Personal Localized Search Results
The most remarkable change it will bring is how SEOs handle local searches, as ChatGPT uses Natural Language Processing to offer users more specific results tailored to their geographical area.
For example, when a user enters a query like “yoga classes near me,” currently they would receive generic results that focus on larger regions; with ChatGPT, however, the response will include places and businesses within walking distance of the user’s current location. This new technology allows for personalized search results individually.
Carly Hill, Operations Manager, Virtual Holiday Party
It Improves Bing Search Result Accuracy
Bing integrating ChatGPT is a big deal for SEO. Basically, ChatGPT is super smart and can understand what people mean when they search. This means that Bing can give better search results that actually answer people’s questions.
As a result, SEO might need to focus more on creating good content that speaks to people’s needs instead of just trying to stuff keywords everywhere. This change could also lead to new SEO tools and strategies that use AI to improve search rankings.
Overall, this integration has the potential to shake things up in the SEO world and make it easier for people to find what they’re looking for.
NLP Will Be of Greater Significance
One way Bing’s integration of ChatGPT could transform SEO practices is by increasing the importance of natural language processing (NLP) and conversational search optimization. With ChatGPT, Bing can better understand user queries and provide more accurate and relevant search results.
This means that SEO strategies that provide content optimized for conversational queries and natural language may become more important for ranking on Bing. Businesses may need to provide more informative and engaging content that answers specific questions that users are likely to ask in a conversational search query.
Overall, integrating ChatGPT into Bing’s search algorithm could lead to a greater emphasis on providing high-quality content specifically tailored to how people ask questions and interact with search engines.
Voice Searches Are Going to Be Better
With Bing’s integration of ChatGPT, voice searches are likely to provide better results because of the natural language’s role.
As the vast majority of web searches continue to be voice searches primarily, content and SEO both continue to be optimized for voice. ChatGPT’s natural language knowledge base can better match this type of content and provide better answers.
Best Methods for Featured Snippets Will Refine Websites
ChatGPT is taking over the “Featured Snippet,” aka Position 0. This is an influential role in web searches, which will help SEO professionals make websites better by following the best methods for featured snippets. This will include:
1. Writing in an easy-to-read, concise format
2. Using bullet points and numbered lists in the content
3. Keeping paragraphs short (3-5 sentences)
4. Marking up a website with as much structured data as possible
Trusted Brands Will Be in Demand
Fewer people will click through to your website when they see more and more information in the search results provided by ChatGPT. Think of featured snippets on steroids.
SEO won’t go away, but I think becoming a trusted brand with a site that has a social presence, as well as a web presence, will become a necessity.
When people know your name and your brand and you’ve developed some of that relationship with them, there’s a chance they’ll look for your information on your site and skip the new pumped-up ChatGPT response.
The Way We Do Keyword Research Will Dramatically Change
One way this integration will affect SEO is by providing more accurate and personalized keyword suggestions to users.
ChatGPT is an AI-powered language model that can understand and interpret natural language queries. By integrating ChatGPT into its search engine, Bing can provide more accurate and relevant search results to users, including personalized keyword suggestions based on the user’s search history and behavior.
This has the potential to revolutionize keyword research by providing more targeted and relevant keywords that are tailored to the user’s specific needs and interests. It can also help businesses to better understand their target audience and tailor their SEO strategies accordingly.