Dennis Consorte

Life, work, and interests

13 Ways to Grow Your Instagram Following

13 Ways to Grow Your Instagram Following

You’ve taken the step to increase your social media presence and created that perfect Instagram page for your business. Or, maybe you have a long-standing Instagram account, and your annual review relies on you growing your followers. Whatever the case may be, there are some tried and true methods to growing your Instagram following the right way, which the following 13 marketing professionals and Instagram enthusiasts were happy to share when we asked.

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Ways to Drive Engagement on LinkedIn You'll Want to Try

9 Ways to Drive LinkedIn Engagement You’ll Want to Try

LinkedIn is a great way to build a professional platform for both your personal brand and the company’s online presence. Even though it’s a more professional social media platform, it still has that keyword in it: social.

If you happen to have the premium version of LinkedIn, then you might want to start tracking people who have engaged your posts in the past. Add them to a list in Sales Navigator and reciprocate whenever they put up new content. You’ll be surprised how many of them will continue to engage your content, too. Also, feel free to connect with me.

As with with every other social channel, you’ll want to drive quality engagement with your content. These nine business leaders and digital marketing professionals weigh in on some of the best practices to drive LinkedIn engagement that includes more likes, comments, shares, and other interactions with your posts.

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6 Ways SEO and Publicity Teams Can Work Cross Functionally to Amplify Results

Often, different departments within an organization have overlapping goals. Within marketing, this happens a lot with search engine optimization (SEO), and publicity or public relations (PR). For example, you might have a data story or important press to share. SEO teams and publicity teams can work cross-functionally to promote that content to drive the brand as well as link-building, to get the most out of every piece of content. The PR team might send email pitches, and the SEO team might want certain things included in the request such as relevant pages to link to.

To help you discover ways for your SEO and publicity teams to work cross-functionally, we asked SEO, PR, and people leaders this question for their best recommendations. From starting with communication to having the teams work toward the same goals, there are several ways that these teams can work together and amplify each other’s results.

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How to Gain 1,000 Followers on a Brand New TikTok Profile

How to Gain 1,000 Followers on a Brand New TikTok Profile

It’s the coveted milestone for any TikTok platform: reaching 1,000 followers. By now, there are hundreds of articles and even TikToks that offer advice on how to build the best long-term TikTok marketing strategy. But what if you’re just starting out with a fresh and brand new profile? These six digital marketing experts shared their tips and tricks for how to establish a platform that will have you at 1K followers in no time.

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